Visual content is essential for today’s online marketing.
What Is Visual Content?
Visual content includes images, along with videos, infographics, memes, word art, cartoons, and other types of visuals.
Why Images Are Essential
Images communicate more immediately than text and help you tell a story. They are essential for branding and perfect for social media sharing.
Visual Content Ideas
There are several ways to generate great visual content, including infographics and crowdsourcing.
It’s easy to make visual content with online tools.
The Psychology of Color Schemes
Colors compose a secret language which marketers can use to increase the effectiveness of their visual content.
How Color Works on the Mind
Colors trigger associations in the mind that influence how people feel.
Red and orange are associated with energy and action, while blue and green are associated with calm and stability. Other colors can grab attention or imply luxuriousness.
Using Colors Effectively
Choose color schemes based on the associations you want your customers to make in their minds.
Thinking Outside the Box
Choosing an unusual color that’s outside of your niche’s regular palette can yield surprising results.
The best way to know which colors work best is to test them out on your market.
Building a Brand Atmosphere – How to Create a Visual Scheme for Your Brand
A major part of creating a brand image is to choose a color and design scheme.
Design Schemes and Associations
It’s important that your color and design scheme is consistent and meets the expectations of your target market.
Your Visual Brand Language
A visual brand language (VBL) is a combination of design elements that companies use for logos and other marketing materials.
Visuals for Your Niche
A good way to develop your VBL is to look at the design features used by other brands in your niche.
Your Brand’s Logo
To create your brand’s logo, review your unique selling proposition and make your logo communicate it.
Visual branding should be part of your business’s foundation and not an afterthought.
Creating Visual Content that Engages Your Audience
It’s easy to create unique visual content that will engage, entertain, and inform your audience.
Photo content can be created using a smartphone, a digital camera, or online editing programs. Stock photos should be avoided.
You can easily make short videos that teach your audience how to do something or introduce your products using video production and editing software. The best videos tell a story with humor.
Infographics are visual representations of information that usually take something complex and make it simple.
If it’s too much work for you to create your own content, it may be worth the investment to hire an outside visual content creator.
Tools for Creating and Editing Visual Content
Online tools allow you to create excellent visual content without any professional skill or experience.
iMage Tools by IcyBlaze
iMage Tools is a popular editing program that allows you to alter pictures.
Filterstorm offers filters to enhance pictures or touch up photos with problems.
Pixlr-o-matic is a free app for Android that has effects, overlays and borders.
Instagram is a photo app that’s also a social media network.
Windows Movie Maker is designed to be a simple program for video editing.
Final Cut Pro is a more advanced video editing program, but still easy to use.
Take advantage of trial versions and free services before investing in visual content tools.
9 Tools for Making Infographics
Infographics are a type of visual content that presents complex information in an easy-to-understand, visual format. They can be made using free online tools.
Visual.ly is a simple and easy-to-use tool that is extremely popular for creating infographics.
Many Eyes and GPDE use census figures and other available data to create visual content.
Infogr.am is a program designed for showing statistics from your own data.
Piktochart makes infographic creation easy with a drag-and-drop design.
Dipity can be used to make customizable timelines.
Venngage and Hohli are used to create Venn Diagrams and other similar data charts.
All of the aforementioned programs are easy to use, but require a bit of tinkering time.
Sharing visual content on social media is a guaranteed way to become more engaged with your followers.
Creating Visual Content for Social Media
It’s easy to create your own visual content using free online tools.
Snippets and Previews
When sharing content, provide a snippet or preview that gives your audience something to look at and an idea of what to expect from the post.
Ask your followers to send in their own videos and images for you to post on your profile.
Getting the Most out of Visuals on Social Media
Just sharing visual content is great, but there are other ways to leverage your visuals for more social media engagement.
Size and Style
Pay close attention to sizing requirements of images for each social platform.
Visual content should be helpful, valuable, and relevant, but also entertaining.
How to Use Visuals to Enhance Your Sales Page
Visuals are an essential part of your sales page. You should spend as much time thinking about visuals as you do copywriting, headlines, fonts, and so on.
Visuals should not be used as filler. Like all the other elements of your sales page, they should lead the visitor to a purchase.
The Human Touch
Pictures of people are helpful because they resonate with your audience and give your sales page a human touch.
Captions provide a valuable opportunity for you to add a mini sales message.
Try to position your images so that they enhance your text and don’t interrupt the eye’s path along the page.
Videos for Sales Pages
Videos also work well on sales pages because they show your product in action.
Look not only at sales pages and websites for ideas, but also at offline marketing materials.
Using Visual Content on Your Blog
Visual content adds interest to your blog posts and gives your readers other ways to engage with your blog.
The Benefits of Visuals
With visuals, readers have an alternative way to consume the information you’re offering. Visuals relieve you of the time train of writing all of your content, and are more likely to be shared on social media.
Visual Content Ideas
Infographics and memes work extremely well for blog content.
Visual Content Best Practices
Visuals are best used to spice up or add information to blog posts. Try to vary your content between text, images, videos, and other types of content. Some bloggers present their content in written and video form to give their readers a choice.
The only way to find out exactly what works for you is to experiment and monitor your readers’ reaction.
Email Marketing with Visual Content
Although many marketers prefer text to visuals in email marketing, surveys show that email list subscribers enjoy messages with images more.
Images should be small and simple without too much detail, and they shouldn’t dominate your messages.
Use Visuals as an Accompaniment
Visuals should enhance your messages, but not replace the text. Don’t rely entirely on visuals, as some recipients won’t be able to view them.
Choose images whose colors match the overall design theme of your messages.
Image Alt Tags
Use image alt tags to deliver a message or a call to action to your recipients, especially when people don’t enable images on their emails.
Videos in Emails
Videos are a fun and engaging addition to emails. Embed the video content through thumbnails that open in a new window.
When adding visuals to email messages, take extra time to test them and make sure everything looks the way it should.