Why Your Affiliate Marketing Needs Visual Content

Why Your Affiliate Marketing Needs Visual Content

Visual content is essential for today’s online marketing.

What Is Visual Content?

Visual content includes images, along with videos, infographics, memes, word art, cartoons, and other types of visuals.

Why Images Are Essential

Images communicate more immediately than text and help you tell a story. They are essential for branding and perfect for social media sharing.

Visual Content Ideas

There are several ways to generate great visual content, including infographics and crowdsourcing.

It’s easy to make visual content with online tools.


The Psychology of Color Schemes

Colors compose a secret language which marketers can use to increase the effectiveness of their visual content.

How Color Works on the Mind

Colors trigger associations in the mind that influence how people feel.

Color Associations

Red and orange are associated with energy and action, while blue and green are associated with calm and stability. Other colors can grab attention or imply luxuriousness.

Using Colors Effectively

Choose color schemes based on the associations you want your customers to make in their minds.

Thinking Outside the Box

Choosing an unusual color that’s outside of your niche’s regular palette can yield surprising results.

The best way to know which colors work best is to test them out on your market.


Building a Brand Atmosphere – How to Create a Visual Scheme for Your Brand

A major part of creating a brand image is to choose a color and design scheme.

Design Schemes and Associations

It’s important that your color and design scheme is consistent and meets the expectations of your target market.

Your Visual Brand Language

A visual brand language (VBL) is a combination of design elements that companies use for logos and other marketing materials.

Visuals for Your Niche

A good way to develop your VBL is to look at the design features used by other brands in your niche.

Your Brand’s Logo

To create your brand’s logo, review your unique selling proposition and make your logo communicate it.

Visual branding should be part of your business’s foundation and not an afterthought.


Creating Visual Content that Engages Your Audience

It’s easy to create unique visual content that will engage, entertain, and inform your audience.

Photo Content

Photo content can be created using a smartphone, a digital camera, or online editing programs. Stock photos should be avoided.

Video Content

You can easily make short videos that teach your audience how to do something or introduce your products using video production and editing software. The best videos tell a story with humor.


Infographics are visual representations of information that usually take something complex and make it simple.

If it’s too much work for you to create your own content, it may be worth the investment to hire an outside visual content creator.


Tools for Creating and Editing Visual Content

Online tools allow you to create excellent visual content without any professional skill or experience.

iMage Tools by IcyBlaze

iMage Tools is a popular editing program that allows you to alter pictures.


Filterstorm offers filters to enhance pictures or touch up photos with problems.


Pixlr-o-matic is a free app for Android that has effects, overlays and borders.


Instagram is a photo app that’s also a social media network.

Windows Movie Maker

Windows Movie Maker is designed to be a simple program for video editing.

Final Cut Pro

Final Cut Pro is a more advanced video editing program, but still easy to use.

Take advantage of trial versions and free services before investing in visual content tools.


9 Tools for Making Infographics

Infographics are a type of visual content that presents complex information in an easy-to-understand, visual format. They can be made using free online tools.


Visual.ly is a simple and easy-to-use tool that is extremely popular for creating infographics.

Many Eyes and Google Public Data Explorer

Many Eyes and GPDE use census figures and other available data to create visual content.


Infogr.am is a program designed for showing statistics from your own data.


Piktochart makes infographic creation easy with a drag-and-drop design.


Dipity can be used to make customizable timelines.

Venngage and Hohli

Venngage and Hohli are used to create Venn Diagrams and other similar data charts.

All of the aforementioned programs are easy to use, but require a bit of tinkering time.


Sharing Visual Content on Social Media

Sharing visual content on social media is a guaranteed way to become more engaged with your followers.

Creating Visual Content for Social Media

It’s easy to create your own visual content using free online tools.

Snippets and Previews

When sharing content, provide a snippet or preview that gives your audience something to look at and an idea of what to expect from the post.

Crowdsourcing Images

Ask your followers to send in their own videos and images for you to post on your profile.

Getting the Most out of Visuals on Social Media

Just sharing visual content is great, but there are other ways to leverage your visuals for more social media engagement.

Size and Style

Pay close attention to sizing requirements of images for each social platform.

Visual content should be helpful, valuable, and relevant, but also entertaining.


How to Use Visuals to Enhance Your Sales Page

Visuals are an essential part of your sales page. You should spend as much time thinking about visuals as you do copywriting, headlines, fonts, and so on.

No Filler

Visuals should not be used as filler. Like all the other elements of your sales page, they should lead the visitor to a purchase.

The Human Touch

Pictures of people are helpful because they resonate with your audience and give your sales page a human touch.

Image Captions

Captions provide a valuable opportunity for you to add a mini sales message.

Positioning Images

Try to position your images so that they enhance your text and don’t interrupt the eye’s path along the page.

Videos for Sales Pages

Videos also work well on sales pages because they show your product in action.

Look not only at sales pages and websites for ideas, but also at offline marketing materials.


Using Visual Content on Your Blog

Visual content adds interest to your blog posts and gives your readers other ways to engage with your blog.

The Benefits of Visuals

With visuals, readers have an alternative way to consume the information you’re offering. Visuals relieve you of the time train of writing all of your content, and are more likely to be shared on social media.

Visual Content Ideas

Infographics and memes work extremely well for blog content.

Visual Content Best Practices

Visuals are best used to spice up or add information to blog posts. Try to vary your content between text, images, videos, and other types of content. Some bloggers present their content in written and video form to give their readers a choice.

The only way to find out exactly what works for you is to experiment and monitor your readers’ reaction.


Email Marketing with Visual Content

Although many marketers prefer text to visuals in email marketing, surveys show that email list subscribers enjoy messages with images more.

Image Size

Images should be small and simple without too much detail, and they shouldn’t dominate your messages.

Use Visuals as an Accompaniment

Visuals should enhance your messages, but not replace the text. Don’t rely entirely on visuals, as some recipients won’t be able to view them.

Color Coordination

Choose images whose colors match the overall design theme of your messages.

Image Alt Tags

Use image alt tags to deliver a message or a call to action to your recipients, especially when people don’t enable images on their emails.

Videos in Emails

Videos are a fun and engaging addition to emails. Embed the video content through thumbnails that open in a new window.

When adding visuals to email messages, take extra time to test them and make sure everything looks the way it should.