Private label rights content is content you purchase to use for your business. It’s often much cheaper than hiring a ghostwriter and it’s faster than creating the content yourself.
Always Change the Title
Now Allure magazine could have used that same tired title. But instead they opted to use the headline, The 10 Commandments of Lipstick. This title leaves readers curious. It makes them wonder if they know all ten of these lipstick rules, which causes them to click through to the website.
Rewrite Only When Necessary
But when you’re using PLR in other cases, you don’t have to rewrite every word of the content you purchased. If you’re using PLR in your autoresponder or as an opt-in report, just lightly edit it with references to your target market.
You’ll also want to add in your own opinions and stories to make the content unique to your community. Doing this establishes you as a thought leader in your niche.
Add A Call To Action
Think about where your readers are in terms of your funnel. If this is content that’s on your blog, then you want to include a call to action that invites visitors to become subscribers. If it’s a free report that you’re giving to subscribers, your call to action might be recommending they buy a product or service from you. Regardless of what PLR you use, always add a CTA to encourage your community to go deeper in your funnel.
Making your PLR content unique is important but it doesn’t have to be time-consuming. You only need to spend 15-20 minutes editing the content before you share it with your community.