Most people like “free website traffic.” If you are a blogger or website owner, you would probably love plenty of targeted, free traffic from Google and other search engines, rather than having to pay for it. Getting eyeballs on your offer can turn into a financial nightmare with paid traffic, one that has no guarantee and often under-performs.
Use the following free website traffic methods to lower your reliance on pay per click advertising, solo ads and other potentially costly paid traffic sources.
Make Google happy. Optimizing the content on your site to appeal to Google’s web crawling spiders improves your rank for keywords relevant to your business.
More people search on mobile than desktop PCs, so if your site looks ugly or is difficult to navigate on a tablet or smartphone, you are missing out on free traffic.
Offer to write a guest post for a high-traffic website relevant to your industry or niche.
Publish fresh, original content regularly. Google and your target audience demand and reward constant engagement.
Get Buffer to handle your social media work. Buffer lets you automate your social media engagement, so you maximize your efforts.
Write better headlines. The best content and offers in the world won’t get read if your headlines stink.
Link internally. Google, and the other major search engines, love it when content on your website links to other content and pages on your site as well.
Don’t ignore the free traffic that comes from email marketing. These are people who have already showed an interest for your products or services, and a simple, short email can generate immediate and free traffic.
Harness the free traffic power of blog comments. Answer questions and engage readers on blogs and websites relevant to your market, and you can drive traffic back to your site.
Crunch the numbers. Google Analytics and Bing Webmaster tools reveal exactly what content and strategies are working for you, and which are not.
Get on YouTube. If the thought of making videos frightens you, get freelancers and outsources involved. YouTube is the second largest search engine on the web. Google bought them, so YouTube videos do very well in search engine rankings for the keywords you are looking to target.
Host online webinars and attend physical conferences. When your audience can see and hear you, you drive more engagement than with a simple blog post.