What Is An Email Marketing Campaign?

An email marketing campaign is a strategy you can employ that will help you convert visitors into leads.  It’s an ongoing campaign that should never cease.  The aim is to warm up your signups so that trust can be built while you inform them of your offers.

An email marketing campaign can be broken down in the following phases:

• setting up a capture page which will allow your visitors to sign up to your mailing list
• sending the members of your mailing list a series of messages with the end goal of making them trust your business and ultimately, winning their favor for a purchase of your offerings
• sending the members of your mailing list your offers, whether they’re affiliated products you are promoting or your own products which you are selling

An email marketing campaign should not be composed exclusively of messages that will try to convince your subscribers to buy what you’re selling.  Your messages should impart something of value in between your offers, otherwise, your subscribers will just view the entire series as one continuing sales pitch.

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