If you want to succeed in email marketing, then you need to understand how list building can help you with your email marketing campaigns and then follow through with an effective list building system. One of the best practices in building a list is the creation of a squeeze page.
Use Your Squeeze Page To Get Visitors Name And Email Address
A squeeze page is the best tool to use in capturing the name and the email address of your visitors. The importance of getting this information is so that you can contact them later with tips, advise and sales information. Above all, you need to build a good relationship with your subscribers.
The biggest problem email marketers face in their list building efforts is in generating traffic that will leave their contact information online. In an effort to help you improve your marketing for the long term, here are some facts to consider:
Personalize your squeeze page.
It is very important to get your website visitors comfortable with your landing page, especially since you are asking them to leave their contact details. One way to go about this is to introduce yourself. You can also add a picture, an audio or a video of yourself. This way, you can establish immediate rapport. They will start feeling that they know you and that they can trust you with their information.
Use a professional squeeze page layout.
To create a high quality design, don’t put a whole lot of bright colors and images on your squeeze page. If you’re not very sure about this, simply take a look at the pages of some other successful marketers. The good thing about this is that you don’t need to hire a professional designer and you can adjust the page according to your preference.
Squeeze page Freebies…freebies…freebies.
Offering free gifts such as newsletters, e-books or even merchandise can easily encourage your website visitors to complete the opt-in form. By providing something worthwhile to your targeted traffic, your conversion numbers will likewise improve.
No distractions on your squeeze page.
When creating a squeeze page as an effective list building system, you need to keep one thing in mind, you are aiming to get the contact information of your visitors. This means, you need to make sure that your graphics, headline and copy are appropriate and just right. Don’t commit the error of developing a really long squeeze page with incorrect critical information.
How about using very similar squeeze page templates?
If you’re a beginner in the email marketing community, it’s a very good practice to find out exactly how a template helps you be successful in your list building projects. Check out the squeeze pages of famous email marketers, do they look the same? The reason behind this is the fact that using similar templates has proven to be effective in getting the required conversions.
Getting the opt-ins you need has become so much easier with a squeeze page. Due to this, email marketers continue to test and tweak their landing pages to make their list building system even better.