More and more people use the internet as their number one go-to source for information. Reports are quite popular since they offer a concise overview on a particular subject. Because people are short on time, they prefer not to read an entire book just to gain some initial insight on a topic. Grabbing a report that will quickly clue a person in on a topic of interest is a real time-saver, especially if they don’t have to hunt down and research the topic themselves.
You can take advantage of this opportunity by offering your own report as an incentive for subscribers to sign up for your email marketing list.
You can even take marketing with reports another step further by creating some viral reports. The word “viral” is defined as “relating to, or caused by a virus”. Just as a virus quickly spreads and is passed around from person to person, creating a viral report is intended to yield the same results.
A viral report must contain content that is of high quality, informative and interesting enough that people will want to share it with others. You could market your report on free file sharing sites or list it in free ebook directories, etc. Within your report, you’ll want to give your reader the right to give away or resell your report. As many blog owners are seeking content to give away or sell on their sites, this is a very productive way to get your report to go “viral” and gain lots of exposure.
As a final tip to creating and marketing your viral reports, it’s important to include a link back to your sign-up page (also known as a landing page or opt-in page) for your email marketing list with another free related report or offer. Linking back to your sign-up page within your report can be tremendously effective in building a highly targeted list since the readers of your report are already hungry for more content from your business.
Many online marketers have successfully and quickly built very large lists by creating and offering reports with extended rights for the users. As reports do not need to be lengthy, but simply informative, you should be able to quickly create such a report. If writing is not your specialty, remember that you can always purchase a PLR report (or compile several PLR articles) in your niche and rewrite it as you see fit.
You’ll quickly have your own viral report ready to spread over the internet and build your email marketing list.
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