opt-in lists

When you begin an email marketing campaign, you don’t start with the marketing email, do you? If you do, you are really missing the boat on this one. Email marketing campaigns do not begin with a marketing email. They begin with an opening email. The actually marketing email doesn’t come until later.

When you start an email marketing … read more

Do you get a lot of marketing email? What is the first thing that you look at when you receive an mail in your own inbox? The first information that you want is to know who the email is from, right? That’s what most people look at first. The second bit of information that you look at … read more