Ahhh, autoresponder … is there any sweeter word in the email marketing business? I think not!
I know an online marketer who built up a huge list in the travel niche back in 2000. She didn’t know about autoresponders.
That sucked for two reasons.
1) the people who signed up for her list came in right where the … read more
So, you get your small business a website, and now you are discovering that you just HAVE to have an email marketing list too!
No, I don’t think it is. Personally, I think that a small business like say, a coffee shop, would benefit … read more
Are you just getting started with email marketing and want to get some automated messages set up but you aren’t sure how to do it?
Well, let’s get started! I’ll talk you through the process.
Email marketing is important to the world of online business, and if you are looking to get started in permission-based email marketing you may be trying to figure out exactly what to do first.
It’s basically similar to any other kind of marketing. You are just sending emails … read more
The best email marketing strategy to use is to make it personal. The technical options that you have make personalized emails possible. Your autoresponder can make personalization very easy. Not every buyer knows about autoresponders, so give them the sense that you created an email just for them.
When you begin an email marketing campaign, you don’t start with the marketing email, do you? If you do, you are really missing the boat on this one. Email marketing campaigns do not begin with a marketing email. They begin with an opening email. The actually marketing email doesn’t come until later.