Does your business enterprise need a boost? Try special reports to improve your business.
Mini-Ebooks or Special Reports?
Special reports are short ebooks that contain helpful information on a particular subject. The reports are anywhere from a few to 30 or so pages in length. As long as the niche of the short report is something you have insider knowledge of, you can create one on the fly. There is very little work involved in creating them but they are versatile tools for building an online business. How-to topics are popular as special report material. These reports are extremely useful, and potential customers usually cannot resist the offer of in-depth, step-by-step help on a particular topic .
Marketing Special Reports
Marketing your special report doesn’t need much brainstorming. You can use it to bribe the potential lead into signing up for your email list.
You can create a five-part course and use the first part as the free promotion. The short report can be your bait. If a prospect wants the material inside the free short report, he has no choice but to join your list to get access to that information. Signing up for a business newsletter subscription can be the reason to give away a free special report.
You can use your special reports as a tool for making money rather than newsletter bait. You can sell special reports by creating a sales page. Short reports can be sold for 5-10 dollars apiece, but you can jack up the price depending on the usefulness of the report. Special reports may also be used to supplement a main ebook that you’re selling.
People love to learn about secrets that only insiders know about. People will pay the money for any information that gives them an edge over their competitors. Select a rarely discussed topic and use it as your subject matter.
Short Reports as Affiliate Tools
As your business grows, creating an affiliate program becomes a necessity. Anyone can be your affiliate, and you can even give your customers a chance to share the profits with you. Special reports can be used as a reward for performance as an affiliate.
Short reports are great for any purpose. They can be used as bonuses or freebies, you just have to think of more ways to use special reports.