When you have a business and are trying to build an email marketing list, you need to bring traffic to your site, right? Without visitors, you don’t stand much chance of getting subscribers. But you don’t want just generic visitors – you want targeted traffic, meaning visitors who are specifically looking for what you are offering.
It’s really nice when you can get targeted traffic for free. Sure, you can pay for advertising on some targeted websites. But what if you can pull in lots of free targeted traffic? That’s a pretty great deal!
The process of search engine optimization (SEO) does just that. Think about it. People go to Google or another search engine and type in some specific keywords for what they are looking for. Your goal is to get your website on the first page of the search results, preferably in the first position.
For example, if you are in the dog training niche, you would want to use the phrase “dog training” or some variation of it as your keywords. If you come up on the first page of Google when people are searching for information on dog training, they are very likely to click through to your website. When they do, there should be an opt in form on the page so they can sign up for your email list. It is also a good idea to offer a free “dog training tips” report to subscribers as added incentive to sign up.
Take a look at the process:
- You find some keywords that describe what you offer (use a keyword search tool like Wordtracker or the Google Keyword tool (both are free) to check and make sure others are using those keywords when looking for the product)
- Use keywords in the main places on your website such as in the title tag and sprinkled throughout your page content, and if possible, in the domain name
- You get inbound links from other relevant websites/blogs
- Your website gets ranked in Google and other search engines
- People come searching for what you offer
- They sign up for your list
Now, I know this sounds pretty easy, but it really is a process that takes time and effort. And SEO is a whole course on its own. But the basics are using keywords properly, keeping your website fresh and updated with new content, and getting inbound links from relevant sites. Yes, it is time-consuming, but if you are getting free targeted traffic and building a targeted email marketing list. Isn’t it worth the time?