Getting your email marketing messages opened and read can be quite a challenge in email marketing. Fortunately there are quite a few steps that you take to increase your opening rates and keep your subscribers devoted to your list.
Here’s five tips that can help get your email marketing messages opened and read more often:
1. Use Attention Grabbing Subject Lines
People are swamped with email these days. They login to their email account and swiftly sort though those that they feel are a waste of their time or considered as spam and quickly hit “delete”. The only ones they care to open are ones that catch their attention through the subject lines and those that they regard as “worthy” resources when they glance to see the sending email addresses.
The competition has become fierce to draw the attention of subscribers among all the other email that they receive. By concentrating on creating attention grabbing subject lines, you’ll have a better fighting chance at getting your email marketing messages opened.
You can build your skills on creating better subject lines by doing a basic study on copywriting. Copywriting focuses on choosing words that draw interest based on the readers’ needs and desires and uses words that stir emotions and spark action.
You need not become a professional copywriter to achieve positive results of creating better subject lines. Start watching the headlines of articles and subject lines from your own accumulation of email and pay attention to which ones are drawing your attention. When you create your own email to send to your subscribers, send a test email to yourself first. When you open up your email account, does your subject line stand out from among all your other emails? If not, try something just a bit more catchy.
Some other quick tips to keep mindful of are to avoid all caps in your subject lines and be honest — don’t try to trick your subscribers into opening your email with tricky subject lines. Those tacky subject lines such as, “You’ve got commission!” and “You’ve won!” are misleading and will not gain your business respect, nor will they encourage your subscribers to open your future email marketing messages.
2. Avoid Using Spam Words
Many subscribers are sincerely interested in what you have to offer but never receive your email. With today’s spam traps that are being utilized by most email hosting companies, the filters keep many email messages from entering into the user’s main inbox. As most subscribers will more than likely not take time to constantly check their spam box, you’ll need to take extra precaution when creating your email by avoiding words that may trigger spam traps.
You can visit this post here to view 290 possible spam words – http://www.mirnabard.com/2010/12/290-email-spam-trigger-words-to-avoid/
3. Use Good Content
Nothing could be more important in email marketing than the content you send out to your subscribers. Creating loyal subscribers begins with good content. By sending out helpful information and tips that your subscribers can use, you’ll keep them devoted to your list and willing to open the email marketing messages that you send.
Another important aspect of planning content is to create content that is relevant to your niche so that your subscribers find it interesting and worthwhile. Plan how often you will send your email messages so that you are not overwhelming your list with too many emails. Keep your messages short. Value your subscribers’ time and realize that they are usually in a hurry when browsing through all their received email. And finally, use humor in your content carefully so that you do not offend your subscribers.
4. Use Your Logo
Your logo is a way to identify your business just as people recognize who you are personally by your own facial features and identify your character by your speech and mannerism. By using your logo on your site and in your email marketing campaigns you’ll begin to brand yourself with your customers and subscribers. You’ll gain easy recognition and build trust.
5. Use Feedback and Statistics
Watch your statistic reports on which emails are being opened. You learn most from your successes and failures. Your reports will help you determine which subject lines were most successfully opened and which content produced the most results from your click-through rates on your links.
It’s also valuable to gain feedback from your subscribers. You can send out email surveys on occasions and find out more about your subscribers – such as their needs, their interests and any questions they have that might be presented and answered in future email messages. This is a great way to interact and build a relationship with your subscribers.
When you’ve built a good relationship with them, you’ll find that your email marketing messages will be opened and read by many loyal subscribers.
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