Using free autoresponder services may seem like a great option when initially starting your email marketing campaign, but considering that your list is one of your most valuable assets, you may want to reconsider using such tools.
There are several negative factors to consider…
First, the delivery rate of your email messages can be extremely low since many of the servers from free autoresponder services get tagged as a source of spam from overuse and abuse of the many marketers who constantly send out blatant advertising messages.
Secondly, you risk losing your list. Free services online often have short existences and you place your business at a risk of losing your most valuable asset online, which is your contact list of subscribers.
Thirdly, you allow your business to appear unprofessional. In fact, there’s often advertising included within the email messages for using the service of free autoresponders.
And finally, you’ll discover that there are not as many tools or other features provided with free autoresponder services. For businesses who are serious about email marketing, you’ll want the features of knowing the opening rates of your email marketing campaigns, as well as the use of professional templates.