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• Email Cash Secrets Fast and Easy Money Making Strategies For New Email Marketers! Finally Revealed! Insider Trade Secrets To Making A Fortune With Simple Email Marketing Strategies!

Some people start an email marketing list and never monetize it – meaning they never try to make money from them.  These are hobby lists.

You can not make money off a website or an email marketing list that doesn’t sell or recommend anything.

I am certain that you want to actually make money from your online business and from your email marketing list, or you wouldn’t be reading this.

The action of monetizing a list is what separates a hobby list from an email marketing list.

In the real world, and the Internet world, money is given for something of value.  That is one way you can view your email marketing list too – the more value that you give to your subscribers, the more money you can make.

However, that doesn’t mean that you can just sit around, feed lots of content to your list, and then the money will come rolling in.  There’s a lot more to it than that.

Now, the way that you monetize an email marketing list will depend largely on what you are selling.  Do you have a product of your own, or are you an affiliate marketer?  Let’s talk about both.  Affiliate marketer first:

Even if you only do affiliate marketing right now, or you only sell your own products right now, you may want to read about both.  It will give you a stronger sense of how lists can be used.

If you are an affiliate marketer, you may be able to get off way easy, and recommend one or more affiliate programs in just about every one of your followup messages.

Here’s an example of how this is done:

Let’s say for example, that you are in the travel niche.  You have a travel website about say, somewhere in California.

You could entice people to sign up for your email marketing list by telling them they will be getting a mini-course on how to plan the best vacation ever to California.  Or how to save money on their trip to California.  Or whatever fits in best with your current message and your affiiliate products.

So, let’s say the affiliate programs that you promote are a coupon book, a discount card, and an booking engine like expedia.

Your followup messages could go like this:

1. How to Save a Lot of Money on your California Vacation Before you Every Get There
2. How to Save Money on the Activities you Want to Do in California
3. What are the Best Hotels in California?
4. Which Theme Park Should you Go to In California?
5. How to Save Money on Food during your Vacation
6. Which Guidebooks are Best for California?

In your first message to your email marketing list, you could talk about all your affiliate programs – talk about how booking an entire vacation at expedia saves you money.

Talk about how if you do the math, on either booking your car and room and hotel together or separately that booking everything together always saves money.

Talk about some trips you’ve taken or some tests you’ve done on pricing at expedia.

Give your affiliate link to expedia at least once in the message.

Then you can talk briefly about the coupon book and the discount card.  Talk about what they save money on and how they save money and promise to talk more about them more in the coming messages.  Include your affiliate link to both.

Tell your readers to look for your next message coming tomorrow and exactly what it will be about.

You may also want to consider leaving links at the bottom to a static webpage about everything you recommend, in case people want to skip ahead and don’t want to wait till tomorrow and the following days to read what you have to say.

Then in the next message you talk about the next thing you want to recommend in the same manner.

As an affiliate for a product, a hard sell doesn’t normally have a place in your email messages.  You want to give information – useful information that could make someone understand why something would benefit them. The product website can do the hard sell.

For the Best Hotel message, actually give your personal opinion on the best hotels.  Say why.  Then link to the hotel on expedia if you can. Same thing for the best guidebooks.

Now, let’s say you are selling your own product.  A membership site or an ebook or even a physical product.

You can do this in a few ways.

You can choose to give great information on your niche subject every day and then offer a link to what you are selling at the bottom of each post.

You can choose to give great information and then send people to your website at the bottom of each post or wherever appropriate and let your website do the selling.

You can choose to send some informational messages and some sales messages.

You can try all three and see which results in the most sales or the fewest unsubscribes or the best feedback – what is most important to you?!

What would a followup message look like for your own product?

Well, let’s say you are in the stock market niche and your product is a membership site or an ebook.

You could send out a message to your email marketing list that talks all about what the experts are recommending right now and why you think that’s a good or bad idea.

Then, you could say something relevant to your product – like that you discuss 4 other investments just like this one in your ebook (or membership site) and 1 of them is going to blow the rest out of the water this year.

Give value, let people know that you know what you are talking about, and then make them want to know more of what you know – and then provide them a way to pay for that knowledge.

Or, give value, let people on your email marketing list know that you know what you are talking about, and then point them to products that both pay you a commission, and would really benefit your subscriber.

Do either or both of these two things well, and you MUST make money with your email marketing list!

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• Email Cash Secrets Fast and Easy Money Making Strategies For New Email Marketers! Finally Revealed! Insider Trade Secrets To Making A Fortune With Simple Email Marketing Strategies!

So today we’ll talk about the finer points of running a dynamic email marketing list.  If you are really a beginner, and have only ever been on a few lists, you might want to sign up for a few more and just watch what messages are sent out and how.

Pay special attention to the messages that are selling something – how are they worded?  Do they bother you?  Do they feel out of place?  How often are marketing messages versus informational messages sent out?  Do you think it’s a good balance or would you do it differently?

A great email marketing list to sign up for is Tiffany Dow’s.  Just search for her in Google.  This is an Internet Marketing list, where she discusses everything she’s doing as it relates to Internet Marketing.

She also tells her subscribers when she creates new PLR articles, because she runs a PLR store and many people on her Internet Marketing list buy PLR from her too.

She also creates challenges for her subscribers, where she challenges them to take action every day, or learn how to brand themselves online.

She is at the far end of the spectrum in that she sends out normally one or more messages to her list every day.  She’s extremely active.  She is also a great model to follow as a trusted marketer.  She’s very good at developing relationships with her subscribers.

I believe she does have an autoresponder series for when you first sign up, and then after that she also sends out continual broadcast messages.

Another email marketing list that provides a good example of successful email marketing is the Early to Rise list.  This list is a Make Money Online / Personal Development list and it’s a good one to study.

There are many guest posts and lots of superb, actionable information.  The messages are always positive, uplifting, and encouraging.  The author’s want you to get up off your butt and do something today!

And then about once every 3 or 4 posts they send out a pure marketing message. Sometimes the product is an personal development or Internet Marketing message – and sometimes it’s something completely unrelated.  Like one time there was a colon cleanse message.

Sending out a message unrelated to your content is always risky because some people might unsubscribe, but some people are willing to take that risk.  There must be a good profit in it, or they wouldn’t do it.

Dissecting other email marketing lists like this can give you a good idea of where to start with your list and exactly what kind of a tone is right for you.

Now back to your own email marketing list – what should you do with it?

1. Create a welcome message.  The welcome message will tell your subscribers what to expect from your list and tells them who you are, plus tells them how to get any free information you may have promised.
2. Create some followup messages.  Followup messages are messages you set and forget, but they incrementally introduce your subscribers to information you want them to have.  It could be anything.

For example, a travel website could send out followup messages that talk about how to save money in the vacation location, and at the same time introduce the subscribers to any affiliate products that help the subscriber save money.  Boom, possible instant sales on autopilot.

That’s really all that you MUST do with your email marketing list, but as it evolves, you will probably want to track reports to see which messages are being opened and which aren’t, plus try to increase your open rate by changing things like the title.

Basically, what you really need to do NOW is ANYTHING.  Get started and tweak as you go along.  There are many lessons to be learned on what’s going to work best for you, but you can’t learn any of them until you have an email marketing list and you are sending out messages.

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• Email Cash Secrets Fast and Easy Money Making Strategies For New Email Marketers! Finally Revealed! Insider Trade Secrets To Making A Fortune With Simple Email Marketing Strategies!

Let’s talk about the actual physical ways you can get people to subscribe to your email list, and how to get them to really WANT to sign up for your list. This is the big question.  And it’s a very important question.

First off, you must have something to offer.  There must be a reason why people should be on your email list, or they won’t sign up and if they do sign up they won’t stay.

What are you offering, what are you selling, what are the people who you are seeking as an audience looking for?

Are they trying to save money?  make money?  get tips on something?  travel somewhere?  buy something?  gain understanding?  This is the question that you will need to answer.

Once you know the exact answer to this question, then your job is simple.  You provide what they are looking for.

Luckily, for most subjects, there will not be a one-size-fits-all, once-asked once-answered answer.  The gaining of answers is always an evolution.

In most cases on the Internet what you will be offering is knowledge about something.  You will be the person who knows more than your subscriber on a subject and you will be giving them that knowledge in installments or all at once.

Some people and businesses like to give away an ebook or a white paper on the subject.

Some people and businesses give out steady streams of valuable information and don’t necessarily need to give away anything extra to entice readers to sign up.  They just say “get on my email list and you’ll get instant notification every time I release something new.”

Many companies with a physical product will give away a coupon in order to get people to sign up for their list.

Some people give away a promise – this is common for big Internet Marketing launches.  They direct people to a squeeze page with an enticing video that gives away some good tips and then they say “This product will be released on Friday and only 1000 copies will be sold, sign up now to be one of the first to know about it.”

If the information is good enough, you can bet that many people will sign up to know more about it.

And then, once the product is released do you think the list owner throws those email addresses away?  Oh no, he or she saves them and markets something else to the subscribers at some point.

So start thinking about it now.  What can you offer your audience?  What do they most want to know and what will they give their precious email address to have?

Once you know what you have to give away that they just must have, then you want to get your subscriber form that signs them up for your email list and put it somewhere.

Putting it on a webpage within a website that gets organic traffic from the search engines is a wonderful place to put it.

Once you have it on a webpage you can direct people to it from twitter, facebook, article directories, revenue sharing sites, forums, and other websites.  You can put a link to your form and your promise in other webmasters newsletters.

The more people you can get to see your email list and your offer, the more people you can get to sign up for it. The more interested people who have signed up for your email list, the more potential you have to make a sustainable income from it.  Start building your email list today!

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• Email Cash Secrets Fast and Easy Money Making Strategies For New Email Marketers! Finally Revealed! Insider Trade Secrets To Making A Fortune With Simple Email Marketing Strategies!

Ahhh, autoresponder … is there any sweeter word in the email marketing business?  I think not!

I know an online marketer who built up a huge list in the travel niche back in 2000.  She didn’t know about autoresponders.

That sucked for two reasons.

1) the people who signed up for her list came in right where the list was.  There was no welcome email.  No ‘here’s where we are and what we are talking about.’ No ‘read this prior stuff I’ve written that you may be interested in.’

and the big one 2) She couldn’t take a break.  She said she would mail on tuesdays and thursdays and she felt compelled to create content and mail on every tuesday and thursday.

Eventually this became too much for her and she said she would mail on the 11th and the 21st of each month.  Then she couldn’t stand that either.  She started to dread the time leading up to the 11th and the 21st.  She knew she had to start creating her mailing …. but it had become such a chore.

So finally, she pulled the plug and deleted her mailing list of 14,000 people.  Her subscribers were sad.  She was free.

Now, back in 2000, the web was new, internet marketing was new, and ways to make money with an email list weren’t as obvious. So she felt it was no big loss.

A few years later, she learned about autoresponders and knew this was the answer.

With an autoresponder she could write 10 or more (or less) email messages and every person who came to her list would get the same 10 messages, starting with the first one, and getting one a day until they got all of them.

The messages could point her list to her welcome information the first day.  The next day they could point her subscribers to her product recommendations.  The next day the list members would be pointed to her best information pages.  And on and on.

If she had something exciting and fantastic or timely to talk about she could write a message that would be delivered right then.  This is called a broadcast message (autoresponder messages are sometimes called followup messages).  The broadcast messages were no longer a chore because they didn’t have to be done on any schedule.  They could be done when she wanted to do them.

Oh, and by this time, she was making a lot of money recommending certain products relevant to her niche and she knew the recommendations would be perfect for an autoresponder message.

Man did she wish she had those 14,000 subscribers back!

The moral of this story is that an autoresponder is an email marketer’s best friend in the world.  Learn them well, use them wisely, and they will never treat you wrong.

How do you use them wisely?  Everyone will develop their own style, but here is a good starting point.

1) first message: Thank the subscriber for following up.  Tell them what to expect from your list.  Deliver any freebies or initial information you may have promised.

2) second message: talk about the very best information you have to give to the people who are interested in whatever you are talking about.  Give them such good information in this message (or give them a link to this information) that they start to love you.

3) third message: recommend a long-standing, tried and true product that you really stand behind.  Something that you know they’ll like and that you like.  (Don’t ever recommend crap anywhere on your list if you want to keep your subscribers)

4) fourth and on message.  Keep sending out good information or useful or funny stuff.  If you have more good products to recommend you could start a schedule of 2 purely informational messages per every 1 product recommendation. or something like that.

The point is you don’t want your subscribers to feel like they are being endlessly sold to.  You want them to value your information and want to keep receiving it.

And that’s it.  You could put anything in an autoresponder!

Your initial messages might take some time to set up, but this time will pay for itself over and over again for years and years.  Autoresponders are truly the workhorse of the email marketing world.  They take only one time to set up, and the give over and over again, every day, for as long as you have a list.  What could be better than that? Get your autoresponder set up today.

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• Email Cash Secrets Fast and Easy Money Making Strategies For New Email Marketers! Finally Revealed! Insider Trade Secrets To Making A Fortune With Simple Email Marketing Strategies!

Getting started in email marketing is actually easier than you may think, and probably less expensive than you think.

Here is all that you need to get started in email marketing:

1. Email marketing software or service – this is nothing more than a way to store all the email addresses that you get, plus send your emails out, plus keep track of who unsubscribes.  Good software will have reporting features too.
2. A way to get leads – the email marketing software can be used to create a form that people will fill out with their name and email address.  You will need to put this form somewhere, whether on your website, or your facebook page.
3. A way to tell people about your list and direct them to your form.  This could be a blog following facebook friends, a twitter list, organic or paid search traffic.

That’s IT!  Some people run their entire businesses with just those three things.

So let’s talk about it:

Email marketing software: an industry leader and favorite of many is Aweber.com .  Aweber does all the work for you and while your list is small and starting out you get to try it for a very low monthly fee.

Back in the old days, we used to gather the list ourselves and bulk send out the emails ourselves.  That could take days to send out one email if you had a large email list.  True, you weren’t putting in every address by hand but it would really tie up computer resources.

These days, that’s not a great idea anymore because of the way the spam laws have evolved.  If you are using an opt-in email service like Aweber, there is proof that the people on your list actually signed up for your list and you aren’t spamming them.

The proof comes in the way of the opt in link.  Someone who had access to that persons email had to click on that link, and it wasn’t you.

Free email marketing software options: yes, there are some free email marketing software options, although I recommend an online service.  There are even some free online services.  For example, mailchimp.com will allow you to send out a large amount of emails per month and maintain a rather large list for free, but there are some ‘catches’, as mailchimp calls them.

One big catch is the lack of an autoresponder.  An autoresponder can be your best friend, in that you can set it up to automatically greet your new subscribers and send them a new email each day, or each few days.  These emails can direct these new subscribers where ever you want them to go.

Another catch is the footer advertisement that mailchimp puts on the bottom of each email you send out.  I know one marketer who had a large lively list, who used this free service, and then had some of his subscribers get upset because they thought the advertisement on the bottom was part of the newsletter, and they followed it and bought the product and then weren’t happy with the product.

Let’s move on to “a way to get leads”: this should normally be in the form of a web form.  It’s a simple thing that people can put their name and email address in and then your email service does the rest.

And lastly, “a way to tell people about your list and direct them to your form”:  This is critical.  If no one knows about your list, they aren’t going to sign up.  And this is not a one-time-only thing either.

You’ll need a way to constantly and continuously get your list in front of new eyeballs if you want it to grow.

You could make informative YouTube videos and direct people to your form that way.

You could put the form on whatever website you already have running.

You could try your hand at pay-per-click marketing to the form page and try to entice people to sign up with a giveaway.

You could give something free away in a forum related to your niche and ask people to sign up when they download your free thing.

You could even sell something, and in the selling process, ask people to sign up for your list.

OR… you could do all of these with Aweber.  Imagine how fast and how large your email marketing list would grow.

Just remember, if you are paying for the email marketing list, you will want to figure out how to monetize it as soon as possible – which means you want to figure out how to make some money without losing your subscribers.

It’s a balance and an art, but a very worthwhile endeavor.  So get started in email marketing today!

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• Email Cash Secrets Fast and Easy Money Making Strategies For New Email Marketers! Finally Revealed! Insider Trade Secrets To Making A Fortune With Simple Email Marketing Strategies!

That’s a strong claim to make – that if you do have an email marketing list it can make your Internet business succeed, and if you don’t, it can break your business.

I fully stand behind it though, and I think I can convince you here of why you need an email marketing list.

Imagine, you have an online business and everything is going well – your website pages are all high in the SERPS, you are getting tons of traffic, you are turning that traffic into orders easily and well.  The money is rolling in.

That is the best feeling ever.  You are doing something right.

Then imagine, Google changes it’s algorithm.  Or a new product comes out that takes focus from whatever you are trying to promote.  Or one of the products you promote goes under for some reason.  Or you get sick and can’t work for a while.

Whatever your business model is, something throws a wrench in it and it comes to a slow, grinding, torturous halt.  Your income slows.  You don’t know what to do.

What do you do?  Everything possible to get back what you had, of course, but what if it doesn’t work fast enough?  What if the bills start coming due and you have no money flowing in?  You might even consider trying to get a j.o.b.  (gasp!)

But then imagine, that you have an email marketing list.  Imagine you have several thousand people who have said “yes, you can have my email address and if you send interesting enough information, I may read it.”

Imagine, if you could turn to this list and tell them “hey, my product (or whatever I am promoting) is still here and still good – take a look at it.”

Or, since you know these people and you know what they are interested in, you could send them new offers.   Something you’ve bought and used yourself that you know they would like.

Or a new, bundled product you put together specially.  Or anything that you know a list like this would be interested in.

And then, even though you’re in crisis mode, you still have an income.  There’s still money coming in.  And you have time to sit back and regroup, and then come roaring back stronger than ever.

So, that’s the way an email marketing list can SAVE YOUR BUTT in bad times.  The people on your list can’t ever be taken away from you.  Google can’t take them, a hacker can’t steal them, and even a business crisis won’t stop them from buying.

And that’s just one way an email marketing list can help you.  A growing and responsive list can be a boon while your business is thriving too.

They can be the first group of people you market your new products too.  They can give immediate feedback on new products and directions your business is going in.

Your list members can be your own personal market testers.  If they buy strong, you know you’ve got something good.  If they express interest, you know you can see results from your new products as soon as they are available.

There doesn’t have to be any waiting for a months worth of traffic to see a substantial return.  You can develop a new product, send the information to your email marketing list, and see how they respond within hours.  (You can have sales within minutes).

In short, there may be nothing more valuable to an online business than email marketing done right.  Start your email marketing list today.

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• Email Cash Secrets Fast and Easy Money Making Strategies For New Email Marketers! Finally Revealed! Insider Trade Secrets To Making A Fortune With Simple Email Marketing Strategies!

So, you get your small business a website, and now you are discovering that you just HAVE to have an email marketing list too!

Is that really true?  Do all small businesses need to get in to email marketing?

No, I don’t think it is.  Personally, I think that a small business like say, a coffee shop, would benefit more from a facebook page, a twitter account and some mobile marketing – rather than email marketing.

If you aren’t selling online, then an email list is not going to do you that much good.  People tend not to open their email for a couple of days, so timely announcements would do much better in an immediate platform (facebook, twitter, mobile marketing).

However, if you ARE selling something online, direct to the consumer, then an email marketing list would probably be great for you!

You’ll need a few things to get started:

1) Someone who will be in charge of crafting and sending out emails

You want someone likeable who can write in a conversational tone, like this.  You don’t want to send out emails that read like newspaper articles.

2) an email marketing service or software program

I like Aweber.  It’s got everything you’ll ever need.

3) a message

You can make it a personal and dynamic extension of your website.  You can invite people to come to your website, you can invite people to check out your new products or tell them about sales on your old products.

Your message is an important part of your list.  What is is that people come to you for?  What is it that you know the absolute most about?  This is the information that your customers want you to share with them!

If you really aren’t sure what you should be doing with an email marketing list, a good idea is to sign up for some in your field – maybe a complementary list, or a competitors list.

Sign up for the list and pay attention to the email messages you get. What is their tone?  What format are they in? How do they make you feel?  Do you feel compelled to click on any of the links in the message?  What are the messages asking you to do?  Do you think the messages are probably successful or unsuccessful and why?

If you look at someone elses email marketing messages and you form an opinion either for or against them, well now you have an idea of what to do with your own list!  Either something similar or something nothing like what those other people have done!

Sign up for the email marketing service provider, set up your list, input some followup messages, put the signup form on your website, and then start getting people to sign up for you list.  That’s all there is to do for now, and everything else will naturally evolve from there.  Get started in email marketing today!

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• Email Cash Secrets Fast and Easy Money Making Strategies For New Email Marketers! Finally Revealed! Insider Trade Secrets To Making A Fortune With Simple Email Marketing Strategies!

Are you just getting started with email marketing and want to get some automated messages set up but you aren’t sure how to do it?

Well, let’s get started!  I’ll talk you through the process.

Automated email messages (also called an autoresponder, an autoresponder series, or followup messages) can easily be set up with any good email marketing service or software.

I personally like to use Aweber.

So the first thing you are going to do is get an account with the email marketing service, or get some email marketing software.

Once you get set up with an email marketing service or software program, you will want to get all your list information set up – like list name, website URL, etc.

Once you get that set up, you can start working on your autoresponder messages.

The autoresponder messages will be sent, one at a time, in specified intervals, to each person who signs up for your email list.

They are fantastic for any kind of Internet Marketing.

They can lead your reader by the hand exactly where you want them to go.  They give you an opportunity to hook the attention of a potential customer once a day, or once a week, or however you do it.

They allow you to essentially ‘set and forget’ a website and still get great results.

So, create a series of messages that will speak to your readers and lead them hopefully to buying your product.

Load the messages into your autoresponder series in the order you want them to be delivered and set the time interval.  One a day is good for many businesses.  If you think that is too much you could do one every 4 days or once a week.

Once all that is set up and ready to go, you will need to create a form for people to sign up for your list, and then put that form on your website and start trying to entice people to sign up.

You should also sign up for your own list so you get the same email messages that everyone else does.  You will want to watch the flow and look for things you can improve.

Good email marketing services offer statistics so that you can see how many people are opening your messages and how many people are clicking on your links.

If you are selling your own product you can even see how many people are buying your product from your email marketing messages, and exactly which message is sending you the most buyers.

That is automation at it’s finest.  You truly can make money while you sleep.

Start crafting your autoresponder messages now! Hopefully, this automated email marketing beginner’s guide has helped point you in the right direction.

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• Email Cash Secrets Fast and Easy Money Making Strategies For New Email Marketers! Finally Revealed! Insider Trade Secrets To Making A Fortune With Simple Email Marketing Strategies!

Email marketing is important to the world of online business, and if you are looking to get started in permission-based email marketing you may be trying to figure out exactly what to do first.

First let’s talk about exactly what permission-based email marketing is:

It’s basically similar to any other kind of marketing.  You are just sending emails out, but instead of buying lists or email addresses or stealing them, you are seeking out people who want to be put on your email list?

How do you find a list of people who want to be marketed to?  Well, sometimes it’s that easy, and sometimes it’s not.

Some people do want to be put on certain lists that give information solely about new products in a certain field if interest, or niche.

Most people, however, want to have a stream of valuable, useful information about that field of interest, and they are willing to be sent advertisements occasionally in order to get it.

That is basically how all of information marketing developed.  As the Internet grew, marketers realized that if you find people who are interested in any topic – there is always something they are going to need.  And if you can be the one to figure out what they need and show it to them, well, you will make a sale or a commission.

So, permission-based email marketing is nothing more than sending valuable, useful emails to people who have requested to receive those emails.  Some of these emails probably include recommendations for products or services.

So how to get started in permission-based email marketing?

The first thing you need is a email marketing service.  Aweber is a good one.  You can go over there and get set up within minutes.

You will need to pay for most email marketing services – it costs money to store email addresses and send email messages and provide statistical data for what happens with those addresses and emails.

There are some free services for under a certain amount of email addresses, but these services will probably attach an advertisement to your emails.

Once you are signed up with an email marketing service provider you will need to:

1. input all your list information
2. create your form
3. put your form on your website
4. create some autoresponder – also called followup – messages
5. start convincing people to sign up, possibly with a sign up offer

You will probably need to choose whether to have people double opt-in to your email list or not.  This just means that once they put their name and address into your form, they still will need to click on the confirmation link in the confirmation email.

All my lists are double opt-in.  I think it’s safer. Then no one can accuse you of being a spammer because you have proof that someone with access to their email account clicked on the confirmation link.

Well, they can accuse you, but they can’t prosecute you.

That’s it!
It’s easy enough to set up in an afternoon, so get started now!

That is all that is needed to get started with permission-based email marketing.

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• Email Cash Secrets Fast and Easy Money Making Strategies For New Email Marketers! Finally Revealed! Insider Trade Secrets To Making A Fortune With Simple Email Marketing Strategies!

Let’s talk about exactly what opt-in and double opt-in email marketing is and which one is right for your business.

Opt-In Email Marketing

This is when a customer chooses to be put on your list, normally by putting their name and email address in a form on your website or some other site or page that you control.

Double Opt-in Email Marketing

This is when a customer chooses to be put on your list.  They would fill out the form, and then an email would be sent to them.  They must then further click on the link in the email to confirm that they want to be on your list.

So which is better?

From a liability standpoint, double opt-in email marketing is better.  If you can prove that someone who had access to that email address clicked on a link to say they wanted your emails, you’re not going to get prosecuted for sending out spam emails.

However, according to iContact.com’s best practices paper, 40% of people never click on that confirmation link.

That seems high to me, but they have the numbers and I don’t.

The paper goes on to say that this could be good or bad.  It could be bad because losing 40% of your potential customers is a big deal.  It could be good because your email list will be more targeted – focusing only on those people who really want your information.

If this issue of possibly losing 40% of your subscribers off the bat wasn’t there – I would say that double opt-in email marketing is the obvious choice in virtually all circumstances.

No chance of being seriously accused of being a spammer is always better than some chance.

But the issue is there, so how could you minimize it?  How could you get more people to LOOK for your confirmation email and make sure they click on it?

Offering a killer info or other giveaway would be one way.  One that people really want to have.  Maybe a coupon or coupon code that they don’t get access to until they are confirmed.

Maybe some fantastic insider tips.  Something great!

Honestly, the Opt-in or Double Opt-in Email Marketing choice is going to be different for every company.  All of my lists are double opt-in, but that doesn’t mean it’s right for you.

Now that you know the risks and the benefits opt-in email marketing and double opt-in email marketing, you can make a choice, but remember, at any time you can change that choice and try it the other way to find what works best for your business and still let’s you feel comfortable with your choice.

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• Email Cash Secrets Fast and Easy Money Making Strategies For New Email Marketers! Finally Revealed! Insider Trade Secrets To Making A Fortune With Simple Email Marketing Strategies!

Here are 8 email marketing tips to get your messages read!

So you have your list set up, you have people signing up for it every day and you are already sending out some email marketing messages.

Now, you just want to figure out how to get more of your subscribers to read more of your messages. These email marketing tips should help!

1. Split Test Your Titles! The super, number 1 thing to care about is the title.  And honestly, you really don’t know what will get people to open your email messages. The only way to truly know is to think of a title, then think of another, hopefully better title.  Use your email marketing software (Aweber is a good one that lets you do this) and send half to your list with one title and half to your list with the other. With a followup message, whichever title pulls more opens, keep it.  Toss the other one.  Now you know a little bit more about your subscribers. With a broadcast message and a large list, you could EVEN send out both titles to just 100 people, split testing a portion of your group, and then pick one title for the rest of the group. And, if you want to continue to improve your titles, there is no reason not to split test the winning title against another title, and so on.
2. Keep your email paragraphs only one or two sentences long. Yes, this is weird, but it makes emails so much easier to read.
3. Keep your email messages short. If it’s long, it may be put in a folder “to be read later” and never get read later.
4. Don’t include attachments if you can help it – send a link to the file instead.  Attachments can get emails marked as spam automatically.
5. Put your subscribers names in your titles. Many experts recommend this.  My guess is that this will be a no-no shortly.  Think about it, do your friends put your name in the subject line of their emails to you?  No, only email marketing companies do. Eventually, I believe this will be something that will cause people to ignore emails.  But it hasn’t happened yet, and don’t take my word for it: split test.
6. Give out lots of good information. Make your subscribers look forward to getting your emails.
7. End with teasers. At the end of today’s email, make sure you tell your subscribers what good stuff you have planned for them tomorrow.  When they see tomorrow’s email, they’ll almost feel like they’ve been waiting for it
8. Send email from yourname@yourdomain.com. Your email marketing service recommends this for a reason.  Spam emails frequently come from yahoo, hotmail, etc.

So use these email marketing tips to get your email marketing message read rate up!

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• Email Cash Secrets Fast and Easy Money Making Strategies For New Email Marketers! Finally Revealed! Insider Trade Secrets To Making A Fortune With Simple Email Marketing Strategies!

When anyone talks about email marketing, you will almost always hear the phrase – “The Money Is In the List.”

I have to imagine that anyone in online business, whether it be internet marketing, or affiliate marketing , has to have heard this phrase at least a few times.

It seems to imply one of 3 things:

1) that all you need is a list, and you will make money

2) that if you have a list, you will make money for sure

3) that if you don’t have a list, you won’t make money

Well let’s look at it as it relates to email marketing.

1) Online, all you need is a list and you will make money.

This one could definitely be true.  If all you have is a list and you know how to maintain it and keep it dynamic and market to it, you could absolutely make money.

But how did you get the list in the first place?  Unless you outright bought it, you had to gather those email addresses from someone and in some way.  So that may not be all you have.

2) If you have an email marketing list, you will make money for sure.

Definitely not true.  Especially these days.  As Internet users become more and more savvy, and even more skeptical, they are not as easy to sell to as they used to be.

Also, if you have a list, but you don’t engender trust or develop relationships and give subscribers a reason to stick around a) no one will buy and b) everyone will unsubscribe.

3) If you don’t have a list you won’t make money

Absolutely not true for a second.  There are so many ways to make money on the internet – and for some of them a list doesn’t even make sense.  If you have traffic you can make money without a list, just fine.

So this doesn’t quite seem to be a fact, and it doesn’t quite seem to be a myth.  Like most other things.

The magic of an email marketing list is in the relationships that can develop between the list owner and the subscribers.  Even if there is never one personal, one-on-one conversation, there is still a relationship.

It all begins and ends with the list owner.  If a list owner can maintain a list where most of the subscribers believe that the list owner knows what he or she is talking about and they are interested in the subject matter, and messages are sent out regularly, then that is a thriving list.

If someone has a thriving list and they know how to recommend timely, quality products in a non-hard sell way, then that list will more than likely make money.

And, here’s the big one, nothing can take those email marketing list subscribers away – not a website crash, not a forum loss – nothing.

When people say “The Money is in the List” I believe they are talking about the money magic that happens within an active, thriving list when quality products are routinely introduced to it.  The revenue possibilities from an email marketing list are absolutely limitless.

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• Email Cash Secrets Fast and Easy Money Making Strategies For New Email Marketers! Finally Revealed! Insider Trade Secrets To Making A Fortune With Simple Email Marketing Strategies!

So how do you make money in online email marketing?

Have you heard that you MUST have a list?  Or that the money is in the list?

Well, you can make a living in online email marketing without an email marketing list.  But a list will make it much easier to not only weather the ups and downs of business and search engine traffic, but also to retain customers, and turn website visitors into customers.

How, you ask?!

Here’s how you make money in online email marketing!

Let’s say you are an affiliate marketer recommending two specific products OR that you have your own product – possibly an ebook.

So now, someone lands on your website from a referral or a search engine results page. They like your information but aren’t ready to buy right now for one of these reasons:

1. they don’t see your product recommendation right away
2. they aren’t very far along in the buying cycle (still looking or planning)
3. they don’t know if they can trust your recommendation
4. they don’t currently have enough money
5. they aren’t convinced

There could be other reasons too.

Now, say they don’t buy whatever you are recommending, but they do get enticed to sign up for your email list.

Now, you have another chance, every single day, (or however often you choose) to prove your trustworthiness to this person, to keep sending your links and information to this person, to further convince this person, or just to keep your name in their mind until payday.

And it costs you almost nothing. (only the fees to maintain a list, which can amount to pennies per subscriber).

So, at any point, this person who would have just gone on their way, possibly to never return, may now decide to buy from your link, or buy your product.  Boom! Painless sale!

Now, let’s say that this person buys.  Is that it?  Is it over?  Will you never see them again?

No!  As long as the subscriber stays on your list you have an another opportunity to sell him or her something else, or something else, or something else.

Someone who has bought from you once is actually MORE likely to buy from you again.  That’s why a list of people who have bought from you in the past is gold. (treat those guys good!)

Don’t do it and be reliant on the search engines forever.  Do it wrong and lose your subscribers.

Do online email marketing right and you thrive.

So THAT is exactly how online email marketing makes you money.

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• Email Cash Secrets Fast and Easy Money Making Strategies For New Email Marketers! Finally Revealed! Insider Trade Secrets To Making A Fortune With Simple Email Marketing Strategies!

Are you brand new to email marketing and need some email marketing tips to get you you started?  Ok!  Let’s go!

Here Are Your 8 Email Marketing Tips

Tip 1: Always use an opt in form.  Don’t ever put anyone on your list who doesn’t want to be there.  You could be prosecuted.

Tip 2: Keep your list on topic.  If you promised information on salt water fish, keep it to salt water fish.  Branching out to fresh water fish sometimes is ok.  Posting information on dogs is probably not.

Tip 3: Ask your subscribers for feedback.  Keep your list active and dynamic by finding out exactly what it is your subscribers are expecting and wanting from you.  Answer their emails.  Direct questions to them.

Tip 4: Write in the first person.  Be yourself.  Send out emails that are personal – that convey who you are and what your opinion is.  Flowery, third person magazine-speak belongs only in magazines.  Fancy, sterile newspaper article belong only in newspapers.

You are writing this email because you have something to say.  Say it like only you can.  Some of your subscribers may not like it.  that can’t be helped.  Don’t be rude or offensive, but don’t pretend to be someone you are not either.

Tip 5: Give personal tips.  Give insider information.  Make your list subscribers feel like you know what you are talking about and it is worth it for them to read your messages.

Tip 6: Clean up your list every once in a while.  You are paying to hold those emails.  If the person who signed up gave you a fake email, or if they haven’t looked at your stuff in over a year – flush the email address.  Then you won’t have to pay for it for something useless to you.

Tip 7: Delete unsubscribed email addresses once a month or so.  Did you know that some email service providers hold on to the email addresses even after the user unsubscribes?  And that you pay money for this practice?  Be sure to get them out of your database.

Tip 8: Use a trustworthy email service provider.  Ensure they adhere to best email marketing practices and can let you know when your messages may be considered spam.  Aweber is a good one.

Implementing these 8 email marketing tips will help you build a thriving email list that can propel your business forward this year!

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• Email Cash Secrets Fast and Easy Money Making Strategies For New Email Marketers! Finally Revealed! Insider Trade Secrets To Making A Fortune With Simple Email Marketing Strategies!

There’s lots to know when you first decide to get in to email marketing. This email marketing beginner’s primer will answer questions like:

Why do I need an email  list?
What should I do with my email list?
How do I create an email list?

Let’s talk about it!

Email Marketing Is All About Creating An Email List

Why Do I Need An Email List?

Not every online business does need an email list, or could benefit from a list, but most would definitely benefit.

If your business sells anything or recommends anything on a certain theme, then you could benefit from a list.

The reason you would benefit is because you could have ongoing conversations with your customers and your website visitors about what is new in your business, what they currently need and want, and how you can help them.

Traffic means sales, and if you can get someone to come to your website once and then sign up for your email list, you have a way to entice him or her to come back over and over again with very little cost to you.

What Should I Do With My Email List?

Well, what is the purpose of your business?  You should do more of this!  If you are selling purses, then ask your subscribers what they want in purses.  Give news about new lines of purses coming out.  Tell your customers when you have a new purse to sell.

If you are selling ebooks then give your subscribers a little taste of the best information in the ebook.  Tell them if they like it they can buy your book here.  Ask your subscribers to give feedback on your website and your ebook.  Create a series about your topic and send it out to your email list.  Make sure they know you are trustworthy and you know what you are talking about.

How Do I Create An Email List?

This is the easy part.  You find an email marketing service provider and you sign up.  Aweber is a good one.  Once you sign up, Aweber will walk you through the rest of the process.

Once you create an email form you can put it on your website and your facebook business page and where-ever else you can think of .  You can funnel people there from twitter and from articles. You can give away something free to get people to sign up.

Then, you’ll want to create a series of followup messages for you autoresponder so that each of your subscribers will get these in the time frame that you decide.

Then track your progress to see what works.

That’s all there is to email marketing.  Soon you will no longer be an email marketing beginner – you’ll be an expert!

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• Email Cash Secrets Fast and Easy Money Making Strategies For New Email Marketers! Finally Revealed! Insider Trade Secrets To Making A Fortune With Simple Email Marketing Strategies!

So you’ve heard all about how great email marketing is for your business, especially your online business, and you want to know how to get started.

Great! These 6 steps are simple and will get you started in email marketing.

However, understand that these are just steps in the process. Each step will need to be expanded on.

Step 1: Decide who is going to write the emails and what the purpose of them will be.

If there’s just you – great!  You’ll be writing the emails.  If you have employees, you’ll want someone that people like, and who can write well.

As for the purpose – probably the main purpose will be to connect with your customers – to create a dynamic relationship with them that keeps you on the forefront of their minds and prove you trustworthy.

A secondary purpose could be to introduce new products or recommend new services.

Step 2: Decide on and sign up for an Email Marketing Service

This will be the company that maintains your email list.  Aweber is a good one.

Step 3: Create a thank you page and set all your settings

Once you have signed up for your Email Marketing Service, you’ll need to go in to your new account and put in your website information, your list name, your contact information, and other details.

You will also need to create a thank you page on your website.  The email marketing service will ask for this page URL.  A custom thank you page can help keep people on your website.

Step 4: Create at least one Follow-up Message or Autoresponder Message

These messages are interchangeable.  Your email marketing service may call them either.  Basically, it’s a message or series of messages that all your new subscribers get based on when they signed up.

A typical timetable for an autoresponder series could be first message comes as soon as the confirmation link is clicked on, and then each message after that is delivered one day after the last message.

Step 5: Create and place your optin form

This will be the form that your website visitors will input their name and email address in to.  Once you have created the form it has to go somewhere.

You can create one page where the form is and then funnel people to it from anywhere, or you can put your form many places, or you can do a little of both.

Step 6: Measure, Track, and Repeat What’s Working

Track how many people see your list offer, how many people sign up for your email list, how many people open your emails, and how many people click on your links.

Try to increase these numbers.

That’s it in a nutshell!  One thing I did not mention was creating a free offer to try to entice people to sign up for your list.  Some companies do this, others do not.  If you are having a hard time getting people to sign up for your list, then you may want to create something and repeat step 6.

Good luck with your new email marketing venture!

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• Email Cash Secrets Fast and Easy Money Making Strategies For New Email Marketers! Finally Revealed! Insider Trade Secrets To Making A Fortune With Simple Email Marketing Strategies!

The brand new Basic Email Marketing for Beginners product is one training program online that teaches the INS and OUTS of email marketing. Every aspect about this marketing strategy is taught in a very powerful way, and everybody in the internet marketing industry knows how important it is to learn how to effectively use email marketing. This online guide gives you the keys to making the most amount of money from this business as possible, and Frank Edwards, the creator, really goes in depth with every little thing about this email marketing strategy.

What exactly is Basic Email Marketing for Beginners?

Basically, it’s a complete ebook that teaches the basics of email marketing, how it works, building a list, getting as many leads as possible, making money from email marketing, and everything that you need to know. Basic Email Marketing For Beginners is all laid out in a complete fashion, and any marketer who has no idea how this works will finally be cleared of all the confusion.

I enjoyed this guide because it was very clear and concise to how email marketing works. I never knew so much about the program and how to actually make serous profits from just taking peoples email addresses and then sending them emails, but this entire guide outlined it all. Aside from the easy readability, I found the pre-written emails to be a great addition to the overall package.

What Basic Email Marketing For Beginners teaches

Inside, you’ll be taught everything from setting up an email marketing account to actually knowing how to send out good emails for higher conversion rates. Frank outlines the benefits to how using email is so much more powerful than other methods. For example, you’ll find out the truth on the sales page about how email beats websites, Facebook marketing, and all kinds of marketing strategies online.

With email marketing, you can target your customers and go to them over and over again unlike other methods. Your customers are in one spot online, and as long as you email them in a respectful manner, which is what Frank also goes into, you can be sure to achieve success with email marketing.

There are times when some niches just don’t grab peoples attention too quickly the way other niches do. For example, you may find yourself gaining more conversions in the Internet marketing niche but not so much in the quilting niche. So, there are lots factors that go in to this business. Of course, what’s nice about this is that Frank goes into every little aspect to make sure that you gain a huge following no matter what niche you’re in.

The Internet marketing business is huge, and while it may be difficult to succeed right away, Frank can remove all the hardships to make the process easier than normal. If you’ve ever tried email marketing before, you probably know how hard it is to get leads and people joining your newsletter. Luckily, Frank promises that he can get you to gaining more subscribers in just a few weeks, and I was definitely shocked when I was able to gain more subscribers. It’s a tough business, but Basic Email Marketing For Beginners can help you.

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• Email Cash Secrets Fast and Easy Money Making Strategies For New Email Marketers! Finally Revealed! Insider Trade Secrets To Making A Fortune With Simple Email Marketing Strategies!

Online marketing strategies have become an integral part of the modern day business. In order to succeed in this highly competitive world, various business organizations have been coming out with innovative online strategies. The scope for error has become very minimal and out thinking the competitors has become the need of the hour.

Email marketing strategies with complete focus on cost effectiveness and customer orientation are being greatly appreciated and that is what exactly happens with email marketing services. Like any other refined marketing forms, email marketing is also based on the theory of relationship building and a virtual relationship can be established with your prospective and existing customers with a great effect.

Email marketing services will make you familiarize with all these effective methods to build relationships with the clients and the potential customers. If you have an email program and a list of email addresses you will be able to begin the procedure without having any financial implications.

Starting the procedure without seeking the help of quality email marketing services will result in a total waste of time. You will get lost in aspects like managing your growing email list by hand, finding out industry regulations, chalking out email templates and other complicated aspects.

The ultimate aim of any marketing campaign is to convert potential customers into buyers. That is exactly what happens with quality email marketing services. For a beginner email marketing services will provide basic services like easy methods to upload an email contact list and to create a quality newsletter.

An experienced marketer can opt for advanced email marketing techniques. The real potential of the email marketing is beyond the imagination of a common man. All aspects related with email marketing services can be automated with the setting up of an automated mail service and mails will be sent to your opt in list. It will ask for a confirmation mail of those who have read your mail and clicked on your email newsletter. It will also offer possibilities like including a link to your website in the newsletter to keep a tab on the click that is being generated from the newsletters.

Various experts are of the opinion that email marketing services deserve great credit because of the cost effectiveness and the way in which solid relationships are being built with the customers. You have the advantage of providing useful information directly into the email boxes of the customers.

This method can be described as one of the most effective ways of stabilizing the relationship with the existing customers and also building relationships with the potential customers. The features that make email marketing services truly unique include database tools, managing campaigns, newsletter design, merge tags, tracking opens and clicks, making sure your emails are not considered spam and scheduling email blasts.

In these days a majority of  the online marketing community is of the opinion that email marketing services are the most effective marketing tool to generate business. It will give your business the much needed advantage in a highly competitive environment.

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• Email Cash Secrets Fast and Easy Money Making Strategies For New Email Marketers! Finally Revealed! Insider Trade Secrets To Making A Fortune With Simple Email Marketing Strategies!

Try to get your website visitors to provide their contact information and then start building an email mailing list. Include a box on your web page for everyone to subscribe, and even provide  a signup sheet at your brick-and-mortar location. Use your mailing list sensibly though in order to avoid sending out a lot of e-mail or some people may quit reading it. Make sure you have a means for people to remove themselves from your list also.

Offering something for free is an excellent strategy to really encourage website visitors to subscribe to your email mailing list.

Email marketing offers very high profit potential and therefore one of your main priorities as an email marketer, must be to generate a subscriber list. A great way to accomplish this is as simple as writing a report or maybe an ebook and then providing it for free to your website visitors, in return for them subscribing to your email mailing list.

Conduct marketing giveaways regularly. Please don’t just simply use this particular advice for only a one-time email mailing list builder, but also continue to offer regular monthly or even weekly incentives.  This should create a strong interest in your website to ensure that visitors will return over and over, in addition to keeping it on their minds all the time.

A good email mailing list of your customers is vital.  Set up a sign-up form on your website, or perhaps require their contact information in order to purchase something.  In any event, you can use this particular data later to send marketing information, offer advertising materials as well as to request customer feedback.

To market profitably on the web, you need a good email mailing list.

In order to market profitably on the web, be prepared to address this question: Exactly what is your main goal? To become profitable at marketing anything at all, you must have a definite goal. So know precisely where you are aiming. Know whether you intend to sell 5 copies of your ebook each day, if you need to make certain that 80% of your subscribers visit and also browse a particular Web page or maybe you need to increase your email list to 300 subscribers over the next 3 days. When you know your main goal, you can easily create a great strategy for getting there.

As an email marketer, the main question that you must answer is how to build your email mailing list.

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• Email Cash Secrets Fast and Easy Money Making Strategies For New Email Marketers! Finally Revealed! Insider Trade Secrets To Making A Fortune With Simple Email Marketing Strategies!

Once you’ve built an email mailing list, it may be hard to decide how to go about making money with it. It depends on the niche you’re in, because some niches respond better to certain moneymaking methods than others. In general, however, there are a few good ways to monetize the average email mailing list.

Here Are 4 Good Ways To Monetize Your Email Mailing List 

1. Your Own Product – Perhaps the best way to monetize your list is to create your own product based on a need within your niche. Almost every niche can support a good information product, and you can create one yourself or outsource the creation, then sell it to your email mailing list. The best thing about doing this is that you will probably already have a certain amount of trust built up with your subscribers, so they’re more likely to trust in the quality of a product you produce yourself. If you’re going to promote your own product, be certain it is of the highest quality. If you put out a poor quality product, your list will remember it and will be unlikely to respond to future offers.
2. Affiliate Promotions – If you don’t want to create your own product, or if you feel it’s not something you’re currently ready or able to do, the next best thing is promoting affiliate products. Whether you promote information products or physical products, be sure you’re promoting only the highest quality products available.
3. Membership Sites – Membership sites are another very good option, because they allow you to get recurring income. Not all niches are viable for this monetization method, but if you’re in a niche where people are particular passionate, give it a try. You’ll get money on a regular basis with very little effort. All you have to do is provide support and update once or twice per month and you will have a source of nearly passive income.
4. Solo Ads – If your list doesn’t respond particularly well to your offers, you can always promote other people’s offers in exchange for a fee. It’s a bit like promoting affiliate products, but you just promote products for other people in exchange for a flat fee upfront rather than a commission.

There are many other ways to monetize an email mailing list, but these are some of the most popular.

I would advise trying several different methods to find out what works best for your own email mailing list.

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• Email Cash Secrets Fast and Easy Money Making Strategies For New Email Marketers! Finally Revealed! Insider Trade Secrets To Making A Fortune With Simple Email Marketing Strategies!

It’s no secret that email marketing is incredibly powerful. Any internet marketer knows what you can do when you have an email list – in fact it’s probably the single most valuable asset in your online business. Yet so many people get it SO wrong. The mistakes people make with email marketing really affects their ability to make money from their list.

Here are four email marketing mistakes that you need to avoid:

1. Selling all the time

Ok so there is no getting away from the fact that the ultimate aim of email marketing is to sell things and make money, BUT what most people don’t realise is that doing it all the time is very damaging to your business.

What happens when people receive sales email after sales email, day in day out? They get tired and sick of it!

If you want to make more money from your marketing efforts, you need to do other things AS WELL as selling. That means emailing people great free content (and I do mean GREAT – not just any old rubbish). If you can start making people actually want to open your emails then you will start to see some incredible results.

2. Being a faceless email marketer

As an email marketer the chances are that you are working alone. Talk directly to your subscribers and make yourself seem like a human. Trust me – this works because it means you will build a relationship with your subscribers. Use the fact that it’s just you to your advantage.

3. Sending HTML emails

This might not really be a mistake (many email marketers use HTML and graphics in their emails) but it can be a mistake when you don’t understand the process. The number of different pieces of email software and email services which people use makes HTML emails difficult to get right. There’s a good chance that a large proportion of the people who you send the email to won’t see it in the way you intended them to.

4. Not proofreading your emails

This is one of the most common mistakes people make with email marketing. In fact I am constantly amazed at the number of people who don’t seem to bother proof reading their emails before they send them. It doesn’t just involve checking for spelling and grammar either. Always send the email to yourself before you mail it to your subscribers. Do the links within the email work and do they point to the place you wanted them to? Is the email formatted correctly and does it show consistently in different email software?

Make sure that you don’t make these mistakes in your email marketing campaigns.

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• Email Cash Secrets Fast and Easy Money Making Strategies For New Email Marketers! Finally Revealed! Insider Trade Secrets To Making A Fortune With Simple Email Marketing Strategies!

Email marketing is an essential element of any online business and something that you’d do well to master as soon as you possibly can, these email marketing tips should help you do that. After all, having a list enables you to make money on tap and even in your sleep.

What email marketing isn’t however is easy – so here are four email marketing tips that will help you to build your list faster and make it more profitable:

* 1st Email Marketing Tip – Get more opt-ins by offering a quality freebie
In order to build an email list of subscribers it is usually necessary to give something away for free as a way of persuading people to opt-in and join your list. A common mistake that newbies make however is skimping on the quality of the freebie – and that’s a huge blunder to make. If your freebie is genuinely something that people want then people WILL rush to get it – but if it’s something which people can see has been cobbled together as a ‘freebie’ then they probably won’t bother. The trick is to give something away (for example an ebook, report or video course) that people would happily pay for. If you do that you’ll find your opt-in rate soars and your subscribers will be more responsive to you because you’ve created a positive impression.

* 2nd Email Marketing Tip – Treat your subscribers with respect
A mailing list gives you the ability to make money on tap but that doesn’t mean that you should treat your subscribers like a daily ATM machine and bombard them with constant sales messages. If you do that people will opt-out quicker than you can say Jack Robinson and you’ll probably NEVER get them back. Always treat your subscribers with respect and give them the information that they opted-in to receive. It’s ok to sell to them (we’re obviously building a list to make money) but don’t do it all the time and carefully consider your subscribers before you promote anything. Ask yourself if the product you are selling will actually benefit the people on your list and whether it gives them value. If the answer is no then don’t promote it!

* 3rd Email Marketing Tip – Email regularly but not too often
Email marketing is all about finding a balance. You need to keep in contact with your subscribers on a regular basis in order to build a relationship with them – but you don’t want to be mailing too often because people will quickly start to get sick of you if your name is constantly appearing in their email inbox.

* 4th Email Marketing Tip – Give your subscribers what they opted-in to receive
Another common mistake people make is not giving their subscribers the information which they opted-in to receive – for example the squeeze page (opt-in form) promises a monthly newsletter but actually people receive emails every day, or somebody opts-in to receive a free report on advanced email marketing strategies but then the emails they received are geared towards new and inexperienced people. The key is to always remember why people opted-in to your list in the first place and then A) give them the info they asked for and B) give them other information which is related to it or which you gauge they will also be interested in.

Use these four email marketing tips to build your list and increaase your profits.

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• Email Cash Secrets Fast and Easy Money Making Strategies For New Email Marketers! Finally Revealed! Insider Trade Secrets To Making A Fortune With Simple Email Marketing Strategies!

Your ability to write and design good emails for your email marketing campaign can often determine whether your email marketing strategies fail or succeed. You have worked hard to set up your sales funnel, hoping to create a lot of traffic that will convert into leads and customers. Now you have the difficult task of making a profit with your email marketing campaign.
  

Here are a few email marketing campaign mistakes that you want to avoid. Avoiding these mistakes will likely be the difference between a successful email marketing campaign and a total failure.

• Don’t use “spammy” looking headlines. When your emails contain headlines such as those that have words such as sex or the names of certain drugs in them, your emails could very easily be considered spam and sent directly to the trash bin.
• Using long weird looking affiliate links. It’s good to try to sell your affiliate products but remember that many affiliate links are long and unsightly. The solution is to use software that will cloak your links or use a service to shorten your affiliate links.
• Using long email widths. Ideally, the width of your emails, from left to right, should be less than 200 characters. This tends to improve readability and helps to ensure that your subscribers read your email. People usually scroll up and down alright, while scrolling left to right can be a real problem.
• Too much hardsell. How you treat your subscribers is very important. While making a profit for your business is also important, that should not override the needs of your readers. A good guideline might be to send one promotional offer for every nine emails that contains valuable content. So then, you “train” your subscribers to be on the lookout for your emails since they will be getting information that they want and won’t unsubscribe from your list.

Your email marketing campaign should always provide value to your subscribers.

Always try to give the lots of value through your email marketing and you will be rewarded by having more subscribers and in the long run make lots of sales. Remember,the success of your email marketing campaign depends on avoiding the above mistakes.

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• Email Cash Secrets Fast and Easy Money Making Strategies For New Email Marketers! Finally Revealed! Insider Trade Secrets To Making A Fortune With Simple Email Marketing Strategies!

There are a number of different things you need to do to set up an email marketing campaign. This checklist will serve as a step-by-step system that will help you set up your campaign from beginning to end.

The following email marketing campaign checklist gives you the 8 steps that you need to cover to ensure that all of your email marketing campaigns are successful.

• Domain – First, you need a domain name for your squeeze page. This will serve not only to host your opt-in form, but also to host your downloads.
• Hosting – If you don’t already have hosting, you’ll need to find somewhere to host your domain. HostGator.com is a popular choice.
• Squeeze Page Design – A good squeeze page design is essential. You can get a custom design done for under $100, or you can use a template. You could also use a clean CSS template if you don’t want to use a fancy design.
• Squeeze Page Copy or Video – You will also need a way to get visitors to join your list. You’ll need a really great headline, plus either a fantastic video or some very compelling bullet points.
• Incentive Offer – You will need to offer some sort of incentive to get people to subscribe. This could be something as simple as a 10 page report that offers some “top secret” information, or as complex as a complete course of some sort.
• Autoresponder Provider – Obviously, you will need a provider to send emails through. I suggest signing up to one of the bigger providers, as they can offer higher deliverability than smaller providers. Try aWeber.com or GetResponse.com.
• Deliver the Incentive – You will need to build a page to send people to after they subscribe. This page will host a link to the download, as well as potentially having some sort of advertisement for your own product or an affiliate product.
• Schedule Autoresponder Messages – Once everything else is in place, be sure to set up some messages that will be delivered every day or two for a while after someone signs up. These should offer some value, such as articles and resources, but every 3-4 messages you can include a marketing message for your own product or an affiliate offer.

Use the above email marketing campaign checklist for all of your email marketing campaigns.

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• Email Cash Secrets Fast and Easy Money Making Strategies For New Email Marketers! Finally Revealed! Insider Trade Secrets To Making A Fortune With Simple Email Marketing Strategies!

You hear it all the time in email marketing that ‘the money is in your list,’ but when you are new you probably don’t fully understand exactly why you need an email mailing list.

In short, an email mailing list is power and a list is money!

When you have a decent sized mailing list you can send out an email to your subscribers telling them about a product or service and generate instant sales.

You’ve probably also heard people going on about how they can make money ‘while they sleep?’ The reason that they are able to do this is because they have an email mailing list. All you need is an autoresponder sequence – a series of emails which you can schedule to be sent automatically after people sign up to your list.

Some people may disagree but in my opinion having an email mailing list is the single most valuable asset of any online business.

A couple of things to mention here:

One thing to remember is that mailing lists are not all equal! If you want to see decent results from a mailing to your list you must have quality, targeted subscribers. By that I mean they need to be interested in the products you are offering (there’s probably not much point in offering a gardening ebook to a list of subscribers who are primarily interested in weight loss for example) and you also need to have a strong relationship with your subscribers. They need to trust you, relate to what you stand for and be assured of the fact that you offer quality products.

How important is outright email mailing list size?

Well it’s certainly a factor but the number of subscribers you have is not the be all and end all. I have seen cases where a marketer has sold more copies of a product by mailing a list of 2,000 people than another marketer who has 10,000 people. That’s what I mean about the importance of making sure that you have an excellent relationship with your email mailing list subscribers and that they are highly targeted in the first place.

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• Email Cash Secrets Fast and Easy Money Making Strategies For New Email Marketers! Finally Revealed! Insider Trade Secrets To Making A Fortune With Simple Email Marketing Strategies!

The best email marketing strategy to use is to make it personal. The technical options that you have make personalized emails possible. Your autoresponder can make personalization very easy.  Not every buyer knows about autoresponders, so give them the sense that you created an email just for them.

Important Email Marketing Strategy – Write Your Email Messages Like You Are Writing To A Friend

When you write each response, start with the name of a trusted friend and write as if the email message was just for that friend. Then edit out the name of your friend and set everything up so that your autoresponder can put in the names of your subscribers.

Don’t just personalize your emails – also personalize the intro to your ezine: “Hi, John, here are some really new tips that I know you will like.” Use the name that the prospect gives in the information gathering form.

Add the name naturally as it would occur in conversation. Internet marketers can make the mistake of over-using the name just because it’s easy to insert electronically. Read the message aloud.

Would you use the name that many times or does it sound phony?  Yes, people love the sound of their own names, but when it’s over used, the reaction is that you’re being a fake and that send the buyer fleeing – not what you wanted your email marketing strategy to accomplish.

Don’t let spell check defeat you. First, be extremely careful when you type a name into the autoresponder list. If the name was automatically added to a list, don’t change it. Some names are spelled differently on purpose.

There is an ongoing dispute between Teresa and Theresa as to which is the accurate spelling of the name. Answer: the way she wants it!  Also, be careful that the name isn’t changed in the final spell check.

Avoid the marital status question. Don’t add Ms, Miss or Mrs to any correspondence. For one thing, email isn’t that formal. You don’t need to guess on this one or you’ll surely be wrong more often than right.

While the generic “Dear Friend” or “Dear Subscriber” seems impersonal, at least it doesn’t make obvious mistakes that are humorous to some people and blatantly offensive to others.

Another Email Marketing Strategy – Use Personalization When You Ask For The Order

Use the name when you ask for the order. Here is another good email marketing strategy, remember to be personal when you make the final pitch.  What’s more appealing to you: “Everyone needs this marketing package to increase sales” or “ I want to see you enjoy the kind of success I’ve had with this product – so, Stan, are you ready to make serious money online? If you are then click here. . . .but wait, Stan, I’ve got one more bonus that’s just what you need!”

That’s a personal close using the name and showing interest in the prospect’s success. So keep your email marketing strategy real, keep it personal and keep making contact with your list so that the first sale isn’t the last one.

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• Email Cash Secrets Fast and Easy Money Making Strategies For New Email Marketers! Finally Revealed! Insider Trade Secrets To Making A Fortune With Simple Email Marketing Strategies!

Publishing your own email newsletter has probably crossed your mind on many occasions. Most of us have considered it, and yet many still have not done it. There may be several different reasons why, but there are many more reasons why you should. 
 

Reasons Why You Need An Email Newsletter

First, let me dispel any misgivings you may have about publishing your own email newsletter. It’s not nearly as difficult an undertaking as you may think. You don’t have to send it out every week, or even every couple of weeks. You can have a very successful monthly newsletter that the recipients will be pleased with.

You also don’t need a degree in journalism or English to put out a successful email newsletter. While good grammar, spelling and punctuation are important in successfully communicating with your customers, it’s what you’re offering them on the whole that really counts. Quality information and offers are what they’re really looking for. 

The most important aspect of having an email newsletter is the benefits it will bring to your business. There’s no denying that a newsletter to your customers will entice them to visit your site more often. But a free email newsletter will make them feel that you truly value them as customers and are rewarding their loyalty. This makes for a very happy, satisfied customer that will repay you with their continued business. 

Your email newsletter will not only benefit you by keeping your current customers happy, but if published in the right manner can also send new customers your way. If you ensure that you not only include content that will satisfy your current customers but also offer something for potential new customers it will increase the chances of it being passed along.

For instance, you offer a freebie for discount for new customers in your email newsletter and send it to your current, happy and loyal customers. When they see the offer for new customers there’s a good chance that they’ll pass it along to someone they know. 

An Email Newsletter Makes You The Expert

Along with the reasons I’ve already listed, publishing an email  newsletter also lends a level of expertise to you. Your customers will view you as someone who really knows the product or service that you’re offering and will help build a trusting relationship between you and them. That can benefit you greatly in competing with other more established businesses. 

As you can now see, publishing a newsletter has many benefits as an online marketing tool. And the effort you put forth in publishing your email newsletter will repay you with substantially greater traffic and sales.

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• Email Cash Secrets Fast and Easy Money Making Strategies For New Email Marketers! Finally Revealed! Insider Trade Secrets To Making A Fortune With Simple Email Marketing Strategies!

When you begin an email marketing campaign, you don’t start with the marketing email, do you? If you do, you are really missing the boat on this one. Email marketing campaigns do not begin with a marketing email. They begin with an opening email. The actually marketing email doesn’t come until later.

When you start an email marketing campaign, you don’t start with the marketing email

IMPORTANT! You don’t sell the product or service for which you launch your email marketing campaign in the marketing email itself. The selling of the product or service must be done long before the actual marketing email is sent.

The marketing email for the product or service comes last. The selling is done first. Many email marketers believe that simply sending a marketing email for each product or service they represent to the members of their opt-in lists is sufficient. Not only is it not sufficient, it isn’t even in the neighborhood of sufficient. A combination selling and marketing email is an absolute ‘no-no’ in email marketing.

First you make the recipients of your opt-in list aware that something is about to happen…..something good….something exciting. You’ve heard about using a tease in your subject line but what we are talking about here is a whole email that is meant to tease and to entice and cause anticipation.

This kind of email is called a “pre-sell” email. The object is to advertise and extoll the virtues of a product or service that isn’t yet ‘available’ and to make the members of your list see the advantages to themselves that this product or service can provide for them. You need to have them eagerly anticipating the arrival of your actual marketing email….the one that will send them scurrying for their credit cards because they already know that they want and need the product or service.

Your email marketing campaign should start with a series of “pre-sell” emails

If you do the actual marketing email correctly, it will be very short. It will contain only short sentences and short paragraphs. It will have bullet points. That kind of email doesn’t afford you the opportunity to do much convincing. The convicing needs to have been already accomplished.

Your email marketing campaign pre-sell emails can prime the pump, so to speak. They give you the opportunity to list the value they can provide to the members of your list. You afford you the opportunity to list the virtues of the product or service that you will be marketing well in advance of the actual marketing email and you can do it more that once.

You aren’t limited to sending only one pre-sell email to your list. You can send more if you want to and you should most likely want to. Repetition works. Repetition of a sales message is a proven selling technique for an email marketing campaign.

Do remember, however, that when you send pre-sell email messages to your list that they still need to conform to the same standards that marketing email messages should adhere to.

Your first pre-sell message can announce the fact that this product or service is on the horizon or ‘Coming Soon’. The second pre-sell message can announce that the arrival of this product or service is imminent…..but not quite here yet. You might even offer to let the members of your list pre-order the product or service so that they are sure to get it.

Pre-selling a product or service isn’t just important. It is a vital part of your email marketing campaign and one that you need to use and perfect if you are to become an effective email marketer.

If you begin your email marketing campaign by pre-selling your product or service, all of the selling will have already been accomplished and you can move on to counting your sales and your profits.

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• Email Cash Secrets Fast and Easy Money Making Strategies For New Email Marketers! Finally Revealed! Insider Trade Secrets To Making A Fortune With Simple Email Marketing Strategies!

Do you get a lot of marketing email? What is the first thing that you look at when you receive an mail in your own inbox? The first information that you want is to know who the email is from, right? That’s what most people look at first. The second bit of information that you look at is the subject line. 

Your marketing email subject line determines whether your email gets opened and read

The subject line is the determining factor of whether an email is opened and read or whether it is simply deleted unopened and unread. You must always consider the importance of your subject line when you send marketing emails to the members of your list. 

Everyday thousands of affiliate marketers send marketing emails to the members of their opt-in lists that are simply deleted without ever being opened, read or acted upon. Those emails are completely useless. 

The purpose of the subject line is to entice the recipient into actually opening, reading and acting on the information in the email so you should never discount the importance of those few words. 

Some magic subject line words are “free gift” “take the quiz” and “test your knowledge”. You’ve probably been told that the word “free” is ineffective, but it isn’t. People like “free.” 

Quite often, the marketing email subject line is just an after thought that is added without very little thought given to it. Now that is a very serious mistake. A lot of thought should be put into those words. The words in your subject line are the ones that will determine whether your email gets read or not. 

Test variations of your marketing email subject line

Testing the effectiveness of variations of a subject line on small segments of your opt-in list is a wise thing to do. You can determine which variation of your marketing email subject line is the most effective one and actually produces the desired results.

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• Email Cash Secrets Fast and Easy Money Making Strategies For New Email Marketers! Finally Revealed! Insider Trade Secrets To Making A Fortune With Simple Email Marketing Strategies!

Why is it that you send a marketing email to the members of your opt-in list? Most likely you aren’t sending email just for the sake of sending email or because you think that sending email is just a ton of fun.

No. You send email for just one purpose. That purpose is to convince those who receive your marketing email to act on it. You want the recipients to buy what you are selling. You want them to click on the links you supplied, drag out those credit cards and buy what you are selling.

In plain English, the object of a marketing email is to sell the products or services that you are recommending in it.

There is a geometric theorem that says, “The shortest distance between two points is a straight line.” The object of a marketing email should be a straight line between point A (You sending the email) and point B (the recipient of the email buying the product or service that you are selling).

You don’t want to send the members of your list by way of the scenic route. You want them to get on the freeway and go as quickly as possible from receiving the email to buying whatever you are selling.

If you lose sight of the main object of a marketing email that you send out to the members of your list, you are very likely to send them on that scenic tour and make them forget all about getting from point A to point B.

This is the reason that you need to keep your eye on your goal while you are composing your marketing email. Remember that the average email user does not actually read their email from you. They scan the email. Their attention spans are notoriously short and you just don’t have the luxury of a long winded sales pitch.

Long blocks of text will go unread. Not only will it not be read it will be the cause of your email being kissed by the delete button. People are not patient. The goal is to get them to make a purchase and not bore them to death in the process.

The very best marketing emails are short, one-page letters. They have short sentence. They have short paragraphs and they have bullet points that outline the top 3 or 4 top selling points of the product or service that you are promoting.

There is actually a good one word description of a sales email that is directed at the main purpose of making a sale. That word is ‘succinct’.

The dictionary defines ‘succinct’ as: expressed in few words; concise; terse.

Remember what your goal is when you are composing your marketing email message and remember the definition of ‘succinct’. They go hand in hand.

There are several very important factors to consider when you are composing an email that is succinct and on target. The first is, of course, convincing your list to buy what you are selling but there are other factors as well.

Your marketing email always needs to be formatted correctly…. that is it should only use ASCII characters, have only 65 characters per line and should not contain word-wrapped links. This formatting makes your emails readable in all email programs.

An attention getting subject line is vital, as well. If you can’t convince the recipients of your email to open it, they can’t act on it no matter how great it is. Additionally, every word needs to be spelled correctly and the grammar needs to be impeccable.

The ONLY goal of a marketing email is to sell the product or service being advertised.