March 3rd, 2008

Using the following components in your email marketing campaigns will help you avoid some of the problems associated with email marketing: 

• Get permission – Unsolicited email equates to spam. No one wants spam. To avoid being labeled as a spammer, make sure you get permission to send emails by having your visitors opt-in to get updates.

• Use a focused subject line – You want your email to be read, give them a reason to open it. If you use subject line such as “5 ways to save money for Christmas,” more of them will likely be opened than if your subject line was “Christmas Newsletter.”

• Keep your subject lines short – Some email programs cut off part of the subject line. Make sure that the most important information is first.

• Avoid triggers for spam – There are certain phrases or words that will trigger a spam filter. Headlines all in CAPS, too much punctuation, and the word “free” may get your email sent to the spam box.

• Keep paragraphs short – People receive so many emails on a daily basis, unless the subject line catches their eye, it’s likely they’ll scan and then trash a good deal of the emails they receive. Keep paragraphs to three to four sentences, at most.  Focus on one topic per paragraph, and use bullets or numbers wherever you want the reader to focus.

• Save your header – Don’t take a chance on losing a potential customer by putting a large banner on each email that you send. That first space on the email is valuable, don’t waste it. Put your most important information on top and then add lesser important things as you go down the page.

• It’s not art time – Avoid using light colors or colors that are hard on the eyes. It’s best to stick with black text on white background. If you must be artistic, perhaps choose another font style, but choose one that is easy to read. Almost any type of font without the serif would be a good choice.

• Maintain your list – When you get emails that bounce back to you, delete them from your list. Also, include easy-to-follow instructions in each email for those who choose to unsubscribe.

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Related posts:

1. Writing Email Marketing Messages
2. Some Quick Points On Writing Your Email Messages
3. 10 Killer Secrets For Making Your Customers Respond To Your Email Now!
4. Three Things That Will Ensure Successful Email Marketing Campaigns
5. What To Include In Your Email Marketing Mailings