Email Marketing Campaign Checklist

There are a number of different things you need to do to set up an email marketing campaign. This checklist will serve as a step-by-step system that will help you set up your campaign from beginning to end.

The following email marketing campaign checklist gives you the 8 steps that you need to cover to ensure that all of your email marketing campaigns are successful.

• Domain – First, you need a domain name for your squeeze page. This will serve not only to host your opt-in form, but also to host your downloads.
• Hosting – If you don’t already have hosting, you’ll need to find somewhere to host your domain. HostGator.com is a popular choice.
• Squeeze Page Design – A good squeeze page design is essential. You can get a custom design done for under $100, or you can use a template. You could also use a clean CSS template if you don’t want to use a fancy design.
• Squeeze Page Copy or Video – You will also need a way to get visitors to join your list. You’ll need a really great headline, plus either a fantastic video or some very compelling bullet points.
• Incentive Offer – You will need to offer some sort of incentive to get people to subscribe. This could be something as simple as a 10 page report that offers some “top secret” information, or as complex as a complete course of some sort.
• Autoresponder Provider – Obviously, you will need a provider to send emails through. I suggest signing up to one of the bigger providers, as they can offer higher deliverability than smaller providers. Try aWeber.com or GetResponse.com.
• Deliver the Incentive – You will need to build a page to send people to after they subscribe. This page will host a link to the download, as well as potentially having some sort of advertisement for your own product or an affiliate product.
• Schedule Autoresponder Messages – Once everything else is in place, be sure to set up some messages that will be delivered every day or two for a while after someone signs up. These should offer some value, such as articles and resources, but every 3-4 messages you can include a marketing message for your own product or an affiliate offer.

Use the above email marketing campaign checklist for all of your email marketing campaigns.

Related posts:

1. Your Email Marketing Campaign Should Start With A Pre-Sell Email
2. Using A Good Squeeze Page As The Foundation Of Your List Building System