Email Marketing Beginner’s Primer

There’s lots to know when you first decide to get in to email marketing. This email marketing beginner’s primer will answer questions like:

Why do I need an email  list?
What should I do with my email list?
How do I create an email list?

Let’s talk about it!

Email Marketing Is All About Creating An Email List

Why Do I Need An Email List?

Not every online business does need an email list, or could benefit from a list, but most would definitely benefit.

If your business sells anything or recommends anything on a certain theme, then you could benefit from a list.

The reason you would benefit is because you could have ongoing conversations with your customers and your website visitors about what is new in your business, what they currently need and want, and how you can help them.

Traffic means sales, and if you can get someone to come to your website once and then sign up for your email list, you have a way to entice him or her to come back over and over again with very little cost to you.

What Should I Do With My Email List?

Well, what is the purpose of your business?  You should do more of this!  If you are selling purses, then ask your subscribers what they want in purses.  Give news about new lines of purses coming out.  Tell your customers when you have a new purse to sell.

If you are selling ebooks then give your subscribers a little taste of the best information in the ebook.  Tell them if they like it they can buy your book here.  Ask your subscribers to give feedback on your website and your ebook.  Create a series about your topic and send it out to your email list.  Make sure they know you are trustworthy and you know what you are talking about.

How Do I Create An Email List?

This is the easy part.  You find an email marketing service provider and you sign up.  Aweber is a good one.  Once you sign up, Aweber will walk you through the rest of the process.

Once you create an email form you can put it on your website and your facebook business page and where-ever else you can think of .  You can funnel people there from twitter and from articles. You can give away something free to get people to sign up.

Then, you’ll want to create a series of followup messages for you autoresponder so that each of your subscribers will get these in the time frame that you decide.

Then track your progress to see what works.

That’s all there is to email marketing.  Soon you will no longer be an email marketing beginner – you’ll be an expert!

About Lewis Leake

Lewis Leake is a part-time affiliate marketer. His main job is a Senior Developer in the IT department of a large regional grocery business.