E-mail Marketing for MLM Lead Generation – How to do it Right

The success of your internet mlm business depends on how big you can grow your subscriber list and the value of content you offer. Some percentage of your list subscribers will sign up into your principal business or buy products and services from you – but only after they have come to trust you and view you as a valuable source of information. The majority of the list subscribers will not join your principal business or buy your specific network marketing products. However, based on the relationship you establish with them over time, you will be able to market similar products and services to them.

Welcome to the 21st Century MLM

A whole new world of marketing has developed due to the popularity of the Internet and the usage of email in daily business and personal communication. In the past, if you wanted to generate Internet Network Marketing Leads, you had to get on the phone, call up everybody you know, meet in person and hope referrals come in over time. Or, costly ads, flyers, business cards, etc. drained a lot of money with low results. It was very easy to exhaust yourself for very little return. Nowadays, a good MLM coach can show you how to side-step all these painful experiences.

E-mail means your communications can reach a tremendous amount of people instantaneously. And it all arrives through one medium that they rely upon for the transfer of information back and forth. As with any opportunity, there are also problems. People get A LOT of e-mail. Here’s some totally free internet advertising suggestions to make sure recipients actually open up, read and ideally act on your messages.

Four Ways to Improve Your Email Marketing

1. Subject lines. This is actually the 1 thing you should probably spend the most time on and keep the greatest flexibility in. This is the very first and often last impression your target will see. Try various ones out and monitor your traffic and conversions carefully. This is the theme of various other posts on copy writing.

2. Be watchful what time of day you send out email. Don’t make the mistake of sending out email blasts when it is easy for you. Create your emails in advance so you can send them when people are likely to see them and open them. I’d advise sending them NOT before 9:00 a.m. and not after 7 p.m. You want to avoid them being caught up and buried behind other email.

3. Choose carefully which software you use to manage your email list. The market leaders are Aweber and GetResponse. These services enable you to establish and nuture infinite distinct lists, send scheduled automated messages to folks by list and also deliver broadcast messages across lists. Both GetResponse and Aweber will report back to you the number of people that opened your email and what number clicked on any hyperlinks embedded in the email. Choose carefully as your email list is perhaps your most valuable asset. You need a solution that offers good analytics back to you so that you know what is and is not working. Also, ensure that you own the names on the list should you ever choose to move to another supplier.

4. Think about ready-made email marketing lists. These are established lists that allow you to send to their members. You are sharing this list with many other people. But, this is a great way to get started while you develop your own personal list. Right now there are a lot of lists to choose from. I have used both ListJoe and ViralURL. The programs both let you easily get started from the git-go with access to large subscriber lists so you can get your message and name out immediately. Both are no cost to use but your best bet is their lowest level of paid account. The free versions require you to read others’ emails sent through the networks to get credits for usage, and it will take a lot of time for you to build up sufficient credits for you to make an impact. For about $15 a month you can e-mail 1000′s of people every couple of days.

Set up a standalone, email account to use with these services. You’re going to get a great deal of e-mail and you won’t want it clogging up your regular inbox. Take the 12 minutes to set up a Googlemail, Yahoo or Hotmail account or you will hate yourself later.

Both Viral URL and List Joe give you a high level of freedom to operate within their respective systems. Both have invested significant resources in building built-in, potent e-mail marketing software that you just cannot get as an individual network marketer. If you only want to start with one, I have obtained slightly better final results from Viral URL.

About Lewis Leake

Lewis Leake is a part-time affiliate marketer. His main job is a Senior Developer in the IT department of a large regional grocery business.