It is believed that email marketing is no different than any other type of marketing. This would assume that the basic concept and principles of marketing apply to all email marketing efforts. This would include one of the most important steps, that is, reaching the target audience. Having the ability to reach the targeted audience [...]

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A critical mistake made by business owners is to not tailor an email marketing campaign to their specific target audience. This can be a problem because it may result in the email marketing being less effective.

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