Organizing your email can be a challenge for anyone. Email has taken the place of memos in business, correspondence in your personal life and direct mail marketing.

Email marketing continues to thrive as an Internet profit center for those people who do it correctly. This is not rocket science, but you do need to do a few things systematically to get more from your email marketing labors. We are going to talk about four of those in this article.

1. Whenever possible market to your own list and not someone else’s. To do this you need to build a list of your own and work at that in any way of the time. As a matter of fact one of the keys to your long term success online … read more

Whatever business you are in the time will come when you will need to send a ’sales’ email. By this I mean an email that is aiming to nurture a sale, be it a product or service that you are marketing. There are some key factors to making your emails effective. Let me touch on a couple now…

* Key 1. Choosing the right Subject Heading is key.

The reason the Subject Heading is so important is for a couple of reasons:

a) Your Subject Heading needs to grab people’s attention and enthuse them to want to open and … read more

“Is email marketing still effective?” I saw this question on a forum that I frequently visit.

The overwhelming answer to the question was “yes,” email marketing is still effective and probably will remain so for a very long time.

With the advent of blogs and Web 2.0 marketing, a lot of people predicted that email marketing would die but it just hasn’t happened. Email marketing is still the cornerstone of almost all Internet marketing.

So why is email marketing so important? And what do you need to do to make sure it’s an effective part of your marketing strategy?

Here’s what you need to do:

1. Provide … read more