by Ray Lam
A productive opt-in email list is the most important aspect when you happen to use email marketing for your business. Email marketing is a kind of direct marketing technique. It is a means of communicating to your audience through emails. There are a number of reasons why you need to send emails to [...]

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Many companies today are starting to notice the extreme profitability of the online world. Companies are now transitioning a large part of their business from the offline world onto the online world. This is mainly due to the major profitability factor that the internet has over the brick and mortar world. One major factor or [...]

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“Is email marketing still effective?” I saw this question on a forum that I frequently visit.
The overwhelming answer to the question was “yes,” email marketing is still effective and probably will remain so for a very long time.
With the advent of blogs and Web 2.0 marketing, a lot of people predicted that email marketing would die [...]

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When you have someone’s email address, they are practically inviting you to come sell them something. They want to hear from you, hear the updated news; they want to receive your information. This means lifetime valuable relationships with customers who are interested in what you have to say.

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