A responsive email list is the life blood of most online businesses. When someone subscribes to your opt-In email list they are giving you permission to send them offers or related information on the topic they are interested in. This gives you the opportunity to send your subscribers useful information and to also send them an occasional offer for your products or services.
Your squeeze page has one sole purpose: to get visitors to sign up for your email list. Compelling Headline. The headline should be attention grabbing and speak to your market’s needs. Skimmable Content with Bullet Points. Text should be light and easy to skim. Clear Call to Action. Calls to action should be interspersed throughout your page. No Distractions. There should be no links leading out or other distractions. Clean and Simple Design. Design should be simple and clean. Free Offer. Offer a free incentive for signing up for your list. Emphasize Value. The text should outline the benefits for […] Read More →
The best practice in email marketing is to offer a free gift as an enticement to join your email list. Free Reports. Short, instructional PDF files. Free ECourse. A course in installments that teaches people how to do something. Free Membership. Free access to a paid membership site. Free Software. A free software program or app that your subscribers can use. Access to a Webinar. Access to a paid or exclusive webinar. Coupons or Discount Codes. Coupons or discounts for your goods or the goods of others. Video Download. A video of an interview with an industry expert or big […] Read More →
There are just ten simple steps to starting an email list. Define your purpose and long-term strategy. Define your target market. Create or purchase rights for the freebie you’ll use as enticement to get people to sign up. Create a squeeze page for your opt-in form. Create a ‘thank you’ page that personally thanks the subscriber and asks them to check for the confirmation email. Create a confirmation page where the subscriber can download their free gift. Sign up for an autoresponder software program to manage your email list and send messages. Follow the autoresponder’s set-up instructions and fill in […] Read More →
Every business needs an email list for interacting with customers and making special offers. You can make money directly by selling products to your email list. Your list brings new prospects into your sales funnel. You have direct communication with your target market. Your subscribers get to see your business’s personal side. Your subscribers gain access to content and offers that are only available to your email marketing list. You can use your email list to build a stronger relationship with your market. A large and responsive email list is an asset for your business. You can get direct feedback […] Read More →
This is, of course the biggest question. What should you send to your email list? Firstly you can send hand written content with every single email. This is the best option available to you, but if you have many lists it is not practical. This is best done on your one or two “pet” projects. Secondly, you can load up an autoresponder sequence with content that you have either written yourself, paid someone to write, or bought. The second option is the most feasible because if you are trying to write each email specifically, you are going to be a […] Read More →
You can write the email autoresponders content yourself or you can buy pre-written autoresponders sequences in some niches. Content is the key to making sales and building a relationship with your list. These are a great starting point but you really need to re-write them in order for them to be effective. Think about it, when you are searching for information you tend to visit a number of different websites and subscribe to a number of different email lists. If you find those lists sending you exactly the same messages, what would you think? It wouldn’t be positive, would it? […] Read More →
Using pay-per-lead is another of the many email list building strategies, though with this method you pay for each and every lead that comes your way. This could be anything from a few cents up to tens of dollars per lead, depending on the quality and freshness of the lead. The better quality the lead, then the higher price you can expect to pay. There are service companies that will sell you leads and you can often get leads through CPA networks, both of which will cost you a decent amount of money, but the leads are high quality. Alternatively, […] Read More →