July 14th, 2009

backlinks

Before putting any effort whatsoever into creating any web pages you should have considered how you intend to get people to visit and ‘consume’ your content. It doesn’t matter what content you intend to put on your web pages there can only be one reason for a web pages existence and that is to get people to visit it. You need a significant proportion of your traffic to come from the search engines. The best type of visitor traffic comes from search engines as it’s free and it’s targeted.

Search engine revenues rely upon the accuracy and relevance of the results they deliver to their users. The precision of the results presented to the searchers are a key factor in maintaining search engine user loyalty. The more frequently users return to the search engine the more opportunity and income the search engines create. The search engine objectives are very similar to the ones you should set for your web pages.Position yourself in the mind of your users as a relevant source of information and make them visit over and over again.

So what should you do?. There are two key ways you can do this. You can submit high quality content to the web or you can use advertising often called Pay Per Click (PPC) or in the case of Google ‘adwords’.

From a search engines perspective there are only keywords and key phrases without these content on the Internet simply doesn’t exist. Search engines perform searches based upon the keyword or key phrase entered by the user. The search engine performs a look up on its enormous indexes to fetch a list of web pages that contain instances of the keyword and returns them in a predefined order of relevance. Search engines use relevance and authority to decide what pages get returned and presented to the searcher.

Authority is determined in the main by search engines view of how many back links a web page has and relevance is related to the presence of keywords in the content of the web page(s). The search engines determine the order in which web pages are indexed on the results pages by the number of back links to the page and their respective authority.

Back links are the most important factor in optimising your pages for the search engines.

Back links have two major functions – routing traffic to your web pages and helping the search engines determine the ranking of your web pages in the results returned by a user search. People searching for and reading relevant content will click on the back links that contain text related to their quest and subsequently be directed to your web pages. This text in the back link is known as ‘anchor text’ and this too is taken into consideration by the search engines. Whilst all back links are of value some are more valuable than others.

The search engines give authority to web pages which can be passed on to your web pages through the back links.Web pages with more authority pass more authority onto your pages .

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