8 Email Marketing Tips To Get Your Messages Read

Here are 8 email marketing tips to get your messages read!

So you have your list set up, you have people signing up for it every day and you are already sending out some email marketing messages.

Now, you just want to figure out how to get more of your subscribers to read more of your messages. These email marketing tips should help!

1. Split Test Your Titles! The super, number 1 thing to care about is the title.  And honestly, you really don’t know what will get people to open your email messages. The only way to truly know is to think of a title, then think of another, hopefully better title.  Use your email marketing software (Aweber is a good one that lets you do this) and send half to your list with one title and half to your list with the other. With a followup message, whichever title pulls more opens, keep it.  Toss the other one.  Now you know a little bit more about your subscribers. With a broadcast message and a large list, you could EVEN send out both titles to just 100 people, split testing a portion of your group, and then pick one title for the rest of the group. And, if you want to continue to improve your titles, there is no reason not to split test the winning title against another title, and so on.
2. Keep your email paragraphs only one or two sentences long. Yes, this is weird, but it makes emails so much easier to read.
3. Keep your email messages short. If it’s long, it may be put in a folder “to be read later” and never get read later.
4. Don’t include attachments if you can help it – send a link to the file instead.  Attachments can get emails marked as spam automatically.
5. Put your subscribers names in your titles. Many experts recommend this.  My guess is that this will be a no-no shortly.  Think about it, do your friends put your name in the subject line of their emails to you?  No, only email marketing companies do. Eventually, I believe this will be something that will cause people to ignore emails.  But it hasn’t happened yet, and don’t take my word for it: split test.
6. Give out lots of good information. Make your subscribers look forward to getting your emails.
7. End with teasers. At the end of today’s email, make sure you tell your subscribers what good stuff you have planned for them tomorrow.  When they see tomorrow’s email, they’ll almost feel like they’ve been waiting for it
8. Send email from yourname@yourdomain.com. Your email marketing service recommends this for a reason.  Spam emails frequently come from yahoo, hotmail, etc.

So use these email marketing tips to get your email marketing message read rate up!

Related posts:

1. Email Marketing Tips – 8 Tips for Email Marketing Beginners