“Is email marketing still effective?” I saw this question on a forum that I frequently visit.

The overwhelming answer to the question was “yes,” email marketing is still effective and probably will remain so for a very long time.

With the advent of blogs and Web 2.0 marketing, a lot of people predicted that email marketing would die but it just hasn’t happened. Email marketing is still the cornerstone of almost all Internet marketing.

So why is email marketing so important? And what do you need to do to make sure it’s an effective part of your marketing strategy?

Here’s what you need to do:

1. Provide … read more

When you start collecting email addresses from visitors that come to your website you will see a definite increase in your marketing efforts.

To do this you can offer them a free gift, report or subscription to your newsletter. With a newsletter you will have an excellent opportunity to build up a loyal readership. Then you can send a message to them every so often and remind them that you are still around.

People are smart. Make sure you provide them with good information that is related to your product so that they will keep on reading. Be sure not to bombard … read more