Email courses are commonly used to sell products and services. For instance, if you sell widgets, you might develop a course that teaches people how to use widgets or how to care for their widget. Experts agree that an email course can be written for almost any product that you can imagine – if you put enough thought into it.

Providing an email newsletter for your opt-in list subscribers provides many benefits in terms of driving traffic to your website, as well as boosting the sales and profits of your site and company. This is a marketing ploy that will most likely fit into your marketing budget and will also not require a lot of hours to publish.