In most of the seminars I conduct for corporations and associations, I reserve time to talk about e-mail. Why? Because e-mail has become one of our most prominent means of internal and external communication. And guess what. . .our system did not come with a list of etiquette guidelines. So I offer these twelve tips:

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“21st Century Email Marketing” is a new ebook that I just picked up and found to be quite good. If you have been in email marketing for some time and have a large, responsive list then you probably don’t need this ebook. However for the price, I’m sure that you will find a number of tips and information that you can use.

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It is important to regularly evaluate the effectiveness of your email marketing strategy but it is even more important to set goals before you begin the process of evaluating your marketing efforts. This is important because without these goals it can be difficult to determine whether or not the email marketing efforts are effective.

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Whether you opt to utilize one or all of these email marketing techniques, you will be faced with one specific dilemma and that is writing the content which will appear in these emails. This is critical because these emails may be the first impression potential customers are receiving for your products and services.

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